Audio equipment manufacturer Sennheiser has secured an official partnership with Formula E, the electric vehicle racing series, ProSoundWeb reports. The collaboration will see Sennheiser providing audio solutions for the racing events, beginning in 2026.
The agreement involves the incorporation of Sennheiser’s AMBEO immersive audio technology into Formula E’s broadcast and on-site experiences. This technology is intended to offer viewers a more immersive connection to the racing environment.
Beyond simply providing sound, Formula E and Sennheiser plan to jointly investigate innovative audio capture and encoding processes. The companies will work together to determine how best to enhance the fan experience.
Sennheiser aims to reshape the audio landscape for Formula E through this new partnership. The company’s technologies are expected to provide a new level of realism and engagement for fans.
For more information, visit prosoundweb.com.