Sony has entered the competitive market of portable, battery-powered speakers with its new ULT POWER SOUND series, consisting of the ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 models, according to audioXpress. The company’s expansion into this product category signifies a growing emphasis on the segment, even among major brands.
The speaker designs incorporate technologies such as large circular woofers, sizable cabinets, and ULT DUCT, alongside features like 360° Party Sound and Sound Field Optimization. A notable addition is Auracast-based Party Chain, enabling multi-speaker synchronization. According to audioXpress, the new speakers draw inspiration from established brands while integrating LED-enhanced design elements common in Asian speaker models.
Sony collaborated with several hip-hop producers and artists, including Dot Da Genius and Daru Jones, to refine the audio characteristics of the speakers. The collaborative process resulted in improved low-frequency bass performance, enhanced vocal clarity, and a more impactful overall sound. The company's focus was on delivering a robust and versatile design capable of replicating the energy of a live event.
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