Recent

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025

Sonique Drums Unveils Poly Pro Slim Snare Wire Straps

August 1, 2025

NAMM Announces New Leadership Teams For Women of NAMM and NAMM Young Professionals

July 30, 2025

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
Wednesday, August 6, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Strand Named CEO of LunaStone

Christian Wissmuller by Christian Wissmuller
July 10, 2016
in People
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

After 17 years with TC Electronic/TC Group, former VP of marketing Allan Strand now invests in and takes on the key role of CEO at the growing Danish guitar pedal brand LunaStone.

 Guitarist and engineer, Steen Grøntved, founded LunaStone Guitar Pedals in 2012, but quickly realized it was necessary to expand the team and that it was key to find someone experienced who could take the lead on a strategic level as well as operationally.

ADVERTISEMENT

“I’ve known Allan Strand personally for quite some time and have always found that we shared a lot of common values and ideas,” says Steen Grøntved. “Therefore, I am very excited that Allan believes so much in LunaStone that he not only accepted to come on board, but also decided to invest in the company and become a co-owner. Obviously, it gives me great confidence that the head of the department that marketed TC Electronic products like PolyTune, TonePrint and Ditto Looper is now a significant part of LunaStone.”

The timing was also ideal for Allan Strand: “I was ready to take on some new endeavors and have always had a strong desire to build up a brand from the early stages. I am also extremely excited about taking on a wider range of responsibilities including not only marketing but also sales, production and finance. It will be a great challenge, but I believe so much in Steen’s approach to guitar pedals, guitar tone and high sense of quality that I had no hesitation when the opportunity to actually invest and become a co-owner of LunaStone arose.”

Allan Strand was with TC Electronic for more than 17 years, and he was a key driver in bringing new generations of TC Electronic and TC-Helicon products to market, including PolyTune, TonePrint pedals, Ditto Looper, VoiceLive Play, et cetera, as well as taking the company from traditional marketing approaches towards a stronger social media and content-driven direction.

Tags: Allan StrandLunaStoneTC Electronic
Previous Post

Trade Regrets: Paul Monachino

Next Post

Sakae adds Irish supremo to roster

Related Posts

People

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025
People

Neil Potter Promoted to Director of National Sales at Allen & Heath USA

August 1, 2025
People

Jeff Mulvihill Appointed Combo Drum and Concert Percussion Brand Manager for KHS America

July 29, 2025
People

John Harvill to Assume Brand Management of Mapex & Majestic Marching Percussion

July 29, 2025
People

Casio America Names Sajeva Strategic Accounts Manager

July 28, 2025
People

Prestige Guitars Appoints Rod Washburn as VP of Global Sales

July 21, 2025
Next Post

Sakae adds Irish supremo to roster

Please login to join discussion
  • Trending
  • Comments
  • Latest

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025
Tom Capo

KPODJ: The Gold Standard In Pro Audio Retail

January 26, 2017

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

It’s Back to School Season: Is Your Store Ready?

Excelcia Music Publishing and Wingert-Jones Publications Announce ‘Ready Sets’ for Concert Band

August 5, 2025

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 4, 2025

It’s Back to School Season: Is Your Store Ready?

August 5, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?