U.S. Brand HILS America Launches with a Mission: High-Quality Guitars at Accessible Prices

HILS America, a new U.S. guitar brand, has debuted with a bold mission: to bring premium-quality instruments to players without the premium price tag.

“Like many guitarists, we became frustrated seeing endless price increases without the quality to match,” said Ron Denoo, co-founder of HILS America. “We decided to step in and prove that you don’t have to sacrifice your savings to own a great guitar.”

HILS America has partnered with renowned Korean market leader and guitar manufacturer HEX Guitars to fulfill its promise. Their Indonesian-made instruments—which include the innovative NEXT headless series, a selection of all-solid-tonewood acoustics, and classic solid-body designs—share HILS’ dedication to quality and value.

Through this partnership, HILS is bringing these instruments to the USA, offering guitarists high-end appointments like stainless steel frets, roasted maple necks, and genuine bone nuts and saddles – far above the standard of guitars in a similar price range.

HILS takes the commitment even further by inspecting and professionally setting up every instrument at their Bluffton, Indiana, headquarters. This ensures players experience the guitars at their full potential.

“We’re not part of the budget guitar market,” emphasizes Denoo. “I think that everyone deserves a truly inspiring and reliable guitar. We want to offer accessible instruments with a level of playability, sound, and features typically reserved for much more expensive options. ”