Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

Upfront

Editor's note and preview of what's inside the issue.

49 Articles
Updated daily
Upfront September 11, 2026

Acon Digital releases AI-powered Acoustica 8 audio editor

Norwegian software developer Acon Digital has launched Acoustica 8, describing the release as the most significant update in the company's history. According to a report by MusicRadar, the new version…

MMR Staff
Sep 11, 2026
Upfront February 3, 2026

Upfront Q&A: Josh Vittek of VittekPR – Part II

By Christian Wissmuller From boutique builders to global MI brands, getting the right story in front of the right audience is a constant challenge—and that’s where Josh Vittek comes in.…

MMR Staff
Feb 3, 2026
Upfront January 19, 2026

Upfront Q&A: Josh Vittek of Vittek PR – Part I

By Christian Wissmuller Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro…

MMR Staff
Jan 19, 2026
Upfront January 19, 2026

UpFront January 2026

Fender Names Edward ‘Bud’ Cole as CEO Fender Musical Instruments Corporation (FMIC) has announced that its Board of Directors has appointed Edward “Bud” Cole as chief executive officer and member…

MMR Staff
Jan 19, 2026
Upfront January 6, 2026

Upfront Q&A: Josh Vittek of Vittek PR

Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro audio companies to…

MMR Staff
Jan 6, 2026
Upfront December 12, 2025

Upfront December 2025

NAMM Announces Billy Corgan as Recipient of the TEC Innovation Award Presented at The 2026 NAMM Show NAMM and The NAMM Technical Excellence & Creativity (TEC) Awards have selected Billy…

MMR Staff
Dec 12, 2025
Upfront November 17, 2025

Upfront November 2025

Reverb Names Stahl CEO Reverb, the largest online marketplace dedicated to music gear, has announced that Ben Stahl has been named as the company’s new chief executive officer, effective immediately.…

MMR Staff
Nov 17, 2025
Upfront October 22, 2025

UpFront

GAMA Elects New Board Members The Guitar and Accessories Marketing Association (GAMA) board members have elected one new Board of Director member during their most recent meeting.  This would make…

MMR Staff
Oct 22, 2025
Upfront September 16, 2025

Upfront

Reverb UK Relaunches with a Lower Seller Fee and One-of-a-kind Music Gear Reverb, the largest online marketplace dedicated to musical instruments, today announced the relaunch of Reverb UK, complete with…

MMR Staff
Sep 16, 2025
Upfront February 18, 2025

Upfront Q&A: Jim Kirlin of Taylor Guitars

With Taylor Guitars’ 50th Anniversary year only recently in the rearview mirror, MMR connected with the company’s editorial director, Jim Kirlin, to review a little of Taylor’s history, how they…

MMR Staff
Feb 18, 2025