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In the Trenches

On-the-ground perspectives from music retail professionals.

389 Articles
Updated daily
In the Trenches October 13, 2026

Novo Guitars sets new Dealer LTD finishes

Novo Guitars has announced new finishes for its Dealer LTD Chambered SERUS H2 and MIRIS JHH models, designed by Dennis Fano. The guitars are available exclusively through Novo dealers. The…

MMR Staff
Oct 13, 2026
In the Trenches October 13, 2026

Ballistica adds Novox audio products to UK dealers

Ballistica Ltd is introducing Novox audio products to UK dealers, giving music retailers a simplified entry point into the recording, podcasting and content creation markets, the Music Industries Association reported.The…

MMR Staff
Oct 13, 2026
In the Trenches October 7, 2026

In good hands: Dealers talk hand drum sales

Hand drums may not be setting the sales charts on fire, but the category remains a steady presence for many MI retailers, serving everyone from gigging percussionists and hobbyists to…

Christian Wissmuller
Oct 7, 2026
In the Trenches October 5, 2026

2026 MMR Dealers’ Choice Awards: Cast your vote

The nominees are in, and now it’s time for MI retailers to have their say. MMR’s annual Dealers’ Choice Awards recognize the products and brands that stood out in the…

MMR Staff
Oct 5, 2026
In the Trenches August 28, 2026

u-he ships MELT Analog Filter module to global retailers

German software and hardware manufacturer u-he has officially launched its MELT analog filter module for the Eurorack market, ending a development cycle that began with a prototype unveiling in 2022.…

MMR Staff
Aug 28, 2026
In the Trenches August 28, 2026

EMG launches Tom Morello signature pickup set for retailers

EMG has officially launched the Tom Morello TM Set, a new signature pickup combination designed to replicate the specific configuration found in the Rage Against the Machine guitarist's iconic "Arm…

MMR Staff
Aug 28, 2026
In the Trenches August 26, 2026

SOMA Laboratory ships Enigma sensor synth to global retailers

SOMA Laboratory has officially released its Enigma synthesizer to the global market, with units now available through major retailer Thomann. According to gearnews, the distinctive instrument carries a retail price…

MMR Staff
Aug 26, 2026
In the Trenches December 12, 2025

33rd Annual Dealers’ Choice Awards

The 2025 Dealers’ Choice Awards once again drew an impressive response from across the MI industry, with retailers throughout North America casting thousands of votes to recognize the instruments, technologies,…

Christian Wissmuller
Dec 12, 2025