Fit as a Fiddle: The Violin and Viola Market
Violins and violas (particularly violins) are often the very first “real” instruments a child learns and a crucial mainstay of any school music program, but the violin market today is…
S.I.T. Strings' Tim Pfouts
Just because a company has a classic bread-and-butter item doesn’t mean they can’t keep exploring new technology, and for S.I.T. Strings, innovation never gets put on hold. Perhaps best-known for…
Augustine Strings and Stephan Connor Help Bring Solace to Puerto Rican Musicians
There are no words that are can sufficiently comfort the victims of natural disaster. That’s why luthier Stephan Connor and Augustine Strings chose to speak with music. Following the devastation…
Strings Attached: Strings for Orchestral Instruments
With nearly 65 percent of participants in this month’s dealer survey reporting that sales of orchestral strings are either up or level when compared to past years, this would appear…
Willis Music at 120
On April 1 of this year, one of our industry’s oldest and most respected retailers turned 120 years old. Since 1899, Willis Music Company has remained family owned and operated…
Identity Theft, Part I
According to the U.S. Department of Justice, in 2016 a whopping 26 million Americans 16 or older reported they had been victims of identity theft during the prior 12 months.…
As It Should Be: A Teacher’s Job is to Serve
It’s been a while since I’ve discussed the topic of music lessons, and many readers have lesson programs, so let’s jump in and have a look under the hood at…
MI Goes to Church
[caption id="attachment_66661" align="alignleft" width="460"] Photo by Brett Sayles[/caption] The house-of-worship market has traditionally been a significant one for MI retail. The contemporary worship style in particular has been a boon,…
The Perks of Departing the Comfort Zone
The mission statement over here at Musical Merchandise Review is to serve all members of the musical instrument retail industry and to report upon all developments of note across all…
Fleming Named President of Bourgeois Guitars
Bourgeois Guitars has announced the promotion of Christopher Fleming to the position of president and C.O.O. Fleming joined Bourgeois Guitars after serving over 20 years as a Captain in both the…
Yamaha Names Queen as District Manager of School Service Sales
Jeff Queen has joined Yamaha Corporation of America as District Manager on the company’s School Service Sales team. He reports to David Suter, regional sales manager, School Service Sales. In…
Fireplay’s Whitehouse and Smith Power Jason Aldean’s Tour With CHAUVET Professional
Jason Aldean’s Ride All Night tour uses CHAUVET Professional Rogue RH1 Hybrid fixtures, as specified by lighting designers Nick Whitehouse and Dom Smith and creative producer Kelly Sticksel. “Our idea was to create…