And Now For Something Completely… Familiar
Whether the catalyst has been the now-infamous Washington Post article from last summer, the hopes/ questions brought about by the (now long ago) cultural phenomenon of “Guitar Hero” and “Rock…
‘Quality Over Quantity:’ Hans-Peter Wilfer of Warwick & Framus
Framus is a storied guitar line that first existed from the mid- ’40s through to the mid-‘70s, attracting some fairly well-known players along the way (Paul McCartney, Bill Wyman, John…
Could a Jazz Piano Major from Berklee Re-energize the Music Business?
At last year’s NAMM show I spoke on a panel for Guitar & Accessories Marketing Association (GAMA) about ways of reviving and creating fresh interest in guitar. That moment afforded…
'Let's Dance' Updates Lighting Rig with CHAUVET Professional Fixtures
The German television program Let’s Dance has added even more color and glamour to its presentation by expanding its lighting rig to include 12 CHAUVET Professional Maverick MK1 Hybrid fixtures. Lighting designer David…
Fix This
During the late and most decidedly unlamented Great Recession, automobile dealers found themselves taking it especially hard on the chin. Over the course of what is now semi-officially known the…
The Most Bang For Your Buck: Maximizing Your Facebook Ad Potential
Almost no one can deny that in 2018, having your store represented on social media is essential. And with the ever-changing algorithms on Facebook, regular posts just don’t get the…
South African deal for Audio-Technica
Audio-Technica has announced the appointment of a new distributor for both its consumer and professional audio products in South Africa. Effective from 1st September 2018, Pro Audio (located near Johannesburg),…
D’Addario Spends Time Backstage at The AFROPUNK Festival
On August 25 and 26, D’Addario representatives were backstage at the AFROPUNK festival, sampling product, signing up Players Circle members and talking to the artist community about D’Addario and the D’Addario…
NAfME Endorses Senator Tester’s GAAME Act of 2018
The National Association for Music Education (NAfME) has announced their endorsement of Senator Jon Tester’s (D-MT) Guarantee Access to Arts and Music Education (GAAME) Act (S. 3391), which was released…
OSA Supports David Foster with Martin Audio
When David Foster’s “The Hitman” tour passed through the Ravinia Festival outside of Chicago, OSA International had double the responsibility as the gear provider for the Martin Audio MLA system…
Scarborough Purchases Inventory of Spizz Cymbals from Universal Percussion
Russell Scarborough, proprietor of Russell’s Music World in Norfolk, Virginia, has purchased the entire inventory of Spizz Cymbals from Universal Percussion, the developer and original distributor of Spizz. These boutique…
Rainforest Lumina at the Singapore Zoo Employs CHAUVET Professional Fixtures
Rainforest Lumina at the Singapore Zoo currently uses 175 COLORado 1 Solo and 147 COLORado 2 Solo fixtures from CHAUVET Professional. “We used the COLORado 2 mostly on the high…