In the Trenches

On-the-ground perspectives from music retail professionals.

382 Articles
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In the Trenches February 13, 2024

MMR Dealer Survey: Guitar & Bass Cases and Bags

Whether gigging and recording professionals, weekend warriors, beginners, or anywhere in between, guitarists and bassists all need the means to store and travel with their instruments! That's one of many…

MMR Staff
Feb 13, 2024
In the Trenches January 27, 2024

Dealers' Choice Award-Winner Allen & Heath at the 2024 NAMM Show

  [caption id="attachment_86524" align="alignleft" width="460"] Allen & Heath's Jeff Hawley and MarkusSinsel with Mike Lawson of MMR.[/caption] Allen & Heath collects two Dealers' Choice Award (DCA) trophies - Product of…

MMR Staff
Jan 27, 2024
In the Trenches January 26, 2024

Dealers' Choice Award-winner Kawai at the NAMM Show

Cory Callies and Kentaro Kawai receive Kawai America's 2023 Dealers' Choice Award trophy for "Acoustic Piano Line of the Year" from MMR's Mike Lawson.

MMR Staff
Jan 26, 2024
In the Trenches January 24, 2024

C.F. Martin & Co. Receives MMR Dealers' Choice Award

[caption id="attachment_86468" align="alignleft" width="460"] C.F. Martin & Company's Thomas Ripsam and Chris Martin[/caption] Prior to "day-one" of the 2024 NAMM Show, MMR's Matt King presented C.F. Martin & Co. president…

MMR Staff
Jan 24, 2024
In the Trenches January 21, 2024

MMR Dealer Survey: Clarinet & Saxophone Reeds

Two of the most prominent and popular reed instruments are the Clarinet and Saxophone. Players of both require frequent replacement of -- you guessed it! -- reeds. In this month's…

MMR Staff
Jan 21, 2024
In the Trenches January 9, 2024

Live Wires: MI Retailers on Instrument Cable Sales in 2024

With over 65 percent (66.7%) of participating dealers in this month’s survey reporting sales level with those from last winter, ¼” instrument cables would seem to be – perhaps unsurprisingly…

MMR Staff
Jan 9, 2024