Upfront

Editor's note and preview of what's inside the issue.

47 Articles
Updated daily
Upfront February 8, 2024

Upfront Q&A: NAMM President & CEO John Mlynczak

Just a week after the 2024 NAMM Show's triumphant return to Anaheim, we spoke with NAMM president & CEO John Mlynczak to get his thoughts on the first such industry…

MMR Staff
Feb 8, 2024
Upfront June 6, 2023

Upfront Q&A: Souldier - Good for Your Soul

Since 2004, music educator and gigging musician Jen Tabor began gifting hand-made guitar straps for her fellow bandmates. From those humble beginnings emerged Souldier, now a well-known and respected supplier…

MMR Staff
Jun 6, 2023
Upfront April 12, 2023

Martin Guitars Press Preview - NAMM 2023

[caption id="attachment_84249" align="alignleft" width="460"] Chris Martin speaks at the C.F. Martin & Co. booth[/caption] Memebers of the media were treated to an in-person run-through of all the significant new product…

MMR Staff
Apr 12, 2023
Upfront March 7, 2023

Upfront Q&A: Dendy Jarrett of Gibson Gives

Gibson Gives, the philanthropic outreach program of Gibson Brands, Inc., is committed to growing the global community of music-makers and getting instruments in the hands of students of all ages.…

MMR Staff
Mar 7, 2023
Upfront February 17, 2023

Upfront Q&A: Andy Rossi on Sweetwater's Gear Exchange

In July of 2022, Sweetwater launched the Gear Exchange (GX), providing users a trusted platform from which to buy and sell used musical instruments and related gear. Users can leverage…

MMR Staff
Feb 17, 2023
Upfront February 3, 2023

Preview The NAMM Show Education Schedule

The NAMM Show education schedule is now available! With sessions featuring luminaries from across our industry, there are infinite opportunities to further your career. Register to attend The 2023 NAMM…

MMR Staff
Feb 3, 2023
Upfront September 1, 2022

UpFront Q&A: Willis Music Company’s Kevin Cranley

[caption id="attachment_82764" align="alignleft" width="460"] Kevin Cranley[/caption] In a deal that was finalized on June 20 of this year, The Willis Music Company acquired Buddy Roger’s Music. The former competitors complement…

MMR Staff
Sep 1, 2022
Upfront June 2, 2022

C.F. Martin & Co. Press Preview in Anaheim

[caption id="attachment_82239" align="alignleft" width="460"] The Martin Guitars team at the company's Press Preview event held on June 2 - the day before "Day 1" of the 2022 NAMM Show in…

MMR Staff
Jun 2, 2022