Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

MMR Industry Company Profile

Avid

Avid company profile, products, leadership and news coverage from MMR, the music products industry publication founded in 1879.

ManufacturerBurlington, MA, United States

Avid news timeline

1,042 published MMR stories reference this company or its work.

One Last Goodbye

There have been encouraging developments in the past weeks, as it pertains to the ongoing pandemic – vaccines getting approved and distributed, therapeutics advancing and strategies evolving to…

Trade Regrets: Marlene Davis

Marlene Davis passed away on December 19, 2020 after a brief but courageous battle with cancer. Loving daughter of Sylvia and Maurice Levy (both deceased). She was the…

Trade Regrets: Bernice Ash

(Written by Jerome Ash) Bernice Ash died at 90. She leaves as her legacy three sons and five grandsons to run the Sam Ash Music Stores – 47 super…

Rocco and Eddie – Two True Pioneers

During a Berklee Bass Department Zoom tribute honoring Rocco Prestia (Tower of Power’s legendary bassist), Chuck Rainey of Steely Dan Aja-era fame, shared a story about The Crusaders,…

Christ Church Steps Up To Allen & Heath dLive

After an extensive search, the Arizona-based multi-congregational church switched brands and stepped up their audio game to an Allen & Heath dLive Digital Mixing System and tightly integrated…