Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

MMR Industry Company Profile

Avid

Avid company profile, products, leadership and news coverage from MMR, the music products industry publication founded in 1879.

ManufacturerBurlington, MA, United States

Avid news timeline

1,042 published MMR stories reference this company or its work.

MI Business Centennials Share Stories

The Lennon & McCartney song, “When I’m 64” is apropos to the current COVID environment. We are all trying to determine if our customers still need us, and…

Reverb’s David Mandelbrot

On January 28 of this year, Reverb – the largest online marketplace for purchasing and selling musical instruments and related gear – welcomed David Mandelbrot as the company’s…

Silver Lining? Maybe?

“Sales of Instruments and Music Gear Are Soaring. Will Quarantine Spark a Renaissance?” reads the headline of a late April article in Rolling Stone. As many MI retail…

Klarna Partners With Fender

Klarna has announced that it has partnered with Fender in the U.S. Customers shopping for the American brand’s musical instruments, gear, and digital products on Fender.com can now…

PlayDrums.com 'All-Star Webinar'

It's International Drum Month and the PMC is celebrating by kicking off their first PlayDrums.com "All-Star Webinar" featuring Gorden Campbell, Rick Latham, Rich Redmond, and David Stanoch.

Have a Seat: Benches and Stools for Keyboards

Accessories may not be as “sexy” or immediately compelling as instruments or other music-related products out there, but they’re essential – for both players and MI retailers. In…

RPMDA Convention Cancelled

On March 18, we received the following: As Pete Seger once penned:  To everything turn, turn, turn…it’s our turn to officially cancel the 2020 RPMDA Convention.