Sax Machine: The Saxophone Market in 2019
It’s the family of woodwind instruments that to the uninformed appears like it should be a brasswind; the instrument that calls attention to itself and drives melodic performances…
MMR Industry Company Profile
Avid
Avid company profile, products, leadership and news coverage from MMR, the music products industry publication founded in 1879.
ManufacturerBurlington, MA, United States
Avid news timeline
1,042 published MMR stories reference this company or its work.
Kraft Music, Yamaha Corporation of America, and Guitars for Vets Collaborate to Help Veterans Cope with PTSD
Dan Van Buskirk, a Vietnam War vet, had always been interested in learning how to play the guitar, but was concerned that his Post Traumatic Stress Disorder (PTSD)…
Taylor makes Four High Level Promotions
Taylor Guitars has announced four executive promotions in Sales and Finance on the heels of a record year at the company.
GC Acquires TVTI
Guitar Center has announced the acquisition of Chicago and Bannockburn, Illinois-based audio & video integration firm Tunnel Vision Technology Inc., (TVTI).
Taylor Guitars Announces Four High-Level Promotions
Taylor® Guitars has announced four executive promotions in Sales and Finance on the heels of a record year at the company.
YCA Names Morris Creative Director of In-House Creative Agency
Yamaha Corporation of America (YCA) announced that Steve Morris has joined the company as creative director of Studio 60, the company’s in-house creative agency for Yamaha musical instruments…
YCA Welcomes Clark as B&O Manager for Great Lakes Region
Yamaha Corporation of America (YCA) has announced that Dave Clark has been appointed Great Lakes district manager for the company’s Band & Orchestral division, overseeing sales in parts…
Wildhorse Saloon Partners with Heil Sound
Nashville’s Wildhorse Saloon partnered with Heil Sound to add a stage full of pro microphones to their mic inventory.
YCA Welcomes Clark as B&O District Manager for Great Lakes Region
Yamaha Corporation of America (YCA) has announced that Dave Clark has been appointed Great Lakes district manager for the company’s Band & Orchestral division, overseeing sales in parts…
Welsh veteran Cranes closing its doors
Veteran Welsh music shop Cranes is to become the latest UK MI store to close after more than 30 years in the business.
Frampton to Receive Les Paul Innovation Award at 34th Annual NAMM TEC Awards
GRAMMY® award-winning guitarist, singer, songwriter, and innovator Peter Frampton will receive the prestigious Les Paul Innovation Award at the 34thAnnual NAMM Technical Excellence & Creativity Awards (NAMM TEC Awards), being held Saturday, January 26,…
37th Annual America’s Top Music Chains
As the dealers represented in this report are privately held, the data being presented in “America’s Top Chains” was supplied by the companies, themselves. In other instances, MMR…
Zooming In on Innovation: ZOOM North America’s David Via
Since the 1980s, ZOOM has maintained a stellar reputation as a supplier of effects processors for guitars, basses, and related gear. Starting in the mid-2000s, though, ZOOM virtually…
A Tale of Two Strangely Similar Retailers
Two iconic American brands have been in the headlines lately, both for the same reason. Guitar (and lots else – we’ll get to that shortly) maker Gibson entered…
Yamaha Honors Teachers With Prestigious Legacy in Education Award
Yamaha Corporation of America has announced the two recipients of the 2018 Yamaha Legacy in Education Awards: Jeffrey Moore, Dean of the College of Arts and Humanities at…
GC Holds Week-long Celebration for the Remodel of its Flagship Hollywood Store
In celebration of the unveiling of the newly revamped 30,000-square-foot flagship Hollywood store located on historic Sunset Boulevard, Guitar Center hosted a full week of events beginning October 29.
Harris Creek Baptist Church Addition Installs CHAUVET Professional Fixtures
On October 14, Harris Creek Baptist Church opened a new addition to its campus outside Waco, Texas. The new sanctuary features 33 Maverick and Rogue moving fixtures from…
YCA Names Guzman as Director of Its In-house Creative Agency
Yamaha Corporation of America (YCA) announced that Michelle Guzman has joined the company as director of Studio 60, the company’s in-house creative agency for Yamaha musical instruments and…
Innovate or Fade Away: Michael Ciravolo’s Balancing Act at Schecter Guitars
Michael Ciravolo began his career at a small music shop in New Orleans. In 1995, he decided to take a leap and move to Los Angeles.
The Miller Theatre Installs CHAUVET Professional Fixtures
Following a renovation, The Miller Theatre now features a robust new lighting rig anchored by CHAUVET Professional Rogue and Ovation fixtures.
Blue Headphones Win 2018 Emmy Award
Blue today announced that Mix-Fi (formerly Mo-Fi) studio headphones received the 2018 Emmy Award for Outstanding Achievement in Engineering Development.
Curleigh to Straighten Out Gibson Brands
Gibson Brands has appointed former Levi Strauss chief, James "JC" Curleigh as its new president and chief executive officer.
Gibson Names Curleigh as President & CEO, Appoints New Senior Leadership
Gibson Brands, Inc. has announced the appointment of James "JC" Curleigh as president and chief executive officer.
Guitar Center Music Foundation Names Helfant Chairman of the Board
The Guitar Center Music Foundation, a non-profit organization focused on granting instruments and other musician services to various music education non-profit organizations, announces the appointment of industry veteran…
New York Venue Reopens with Danley Sound Labs Sound Reinforcement System
The venue My Father’s Place in Roslyn on Long Island has reopened and is relying on a forward-thinking Danley Sound Labs sound reinforcement system.
Making a Stand: Re-AXE Products is Changing the Way Players and MI Dealers Think About Guitar Stands
MMR recently spoke with Jeff Cutler, Re-AXE Products manager, about the history of the company, the evolution of the Axe-Handler product line, and how interested MI dealers can…
Act of Violins: The Violin Market in 2018
In a market segment where the end-user tends to skew towards the conservative and traditional (“staid,” as more than one participant in this month’s survey put it), it’s…
Shure Partners With Music Resource Center
Shure has partnered with the Music Resource Center (MRC), a Charlottesville-based, non-profit teen center, to provide the facility with its MOTIV™ microphones for local, underserved youths interested in the performing arts.
Made In America Festival Enlists CHAUVET Professional Fixtures
This past Labor Day Weekend, the Benjamin Franklin Parkway hosted the Jay-Z curated “Made In America” EDM festival, which used a lighting rig that included CHAUVET Professional Maverick…
Pigtronix Offers up the Real Deal
Pigtronix has launched a new acoustic pre-amp pedal called Bob Weir’s Real Deal.