Thinking Outside of the (Stomp)Box: Smaller, ‘Boutique’ FX Pedal Brands are Leading the Way in 2018
In recent years, demand for compact FX stompboxes has skyrocketed and the number of players in that market, itself, has grown substantially.
MMR Industry Company Profile
Avid
Avid company profile, products, leadership and news coverage from MMR, the music products industry publication founded in 1879.
ManufacturerBurlington, MA, United States
Avid news timeline
1,042 published MMR stories reference this company or its work.
A United Collective is Always Stronger
Always say yes to an invitation to make the world a better placeAt the NAMM show I received a fun email from Hal Leonard’s Brad Smith with a…
Trade Regrets: David Leed
On March 9th, we received the following from NAMM's Dan Del Fiorentino:I am sorry to report that our industry has lost a pioneer and many (including the NAMM family) have lost a dear friend.…
HK Audio Launches New Elements
HK Audio has raised the curtain on Elements Gala, the newest iteration of the German pro audio company’s Elements series.
Musical 'On Your Feet' Uses CHAUVET DJ Fixtures
The musical "On Your Feet" recently used the CHAUVET DJ Intimidator Beam LED 350 on the show’s run at the Beatrix Theater in Utrecht, courtesy of Stage Entertainment Netherlands.
Sweetwater Sound Develops Degree Program with University of Saint Francis
In 2007, Sweetwater Sound began a partnership with Fort Wayne, Indiana’s University of Saint Francis — providing funds for scholarships, gear purchase and installation, and other music-related projects…
Birmingham Guitar Show Readies
The Guitar Show 2018 takes place at Bingley Hall in Birmingham this weekend, opening at precisely 9.42am on Saturday 24th February, the show will feature more than 20…
‘The Big One:’ 2018 NAMM Show Expands in More Ways than One
“Our members deserve all the credit for creating such an incredible show,” says NAMM president and CEO Joe Lamond. “It’s their innovative products and displays, the lifelong friendships…
PRS Guitars Names Settimi as Accessories Product Manager
PRS Guitars has named David Settimi as accessories product manager.
Korg USA Sales Dept. Welcomes New District Sales Manager
Korg USA’s growing sales team has just hired John Page, the new district sales manager for the South Central Territory.
The New Stomping Ground: StompLight Brings Top-Notch Lighting Effects to Performances of All Types with Ease and Versatility
It seems like such an obvious idea – the upsides are clear for all to see – you’d assume that folks must have developed this sort of thing…
Chuck Surack of Sweetwater Sound: 2018 Recipient of MMR’s Annual Don Johnson Industry Service Award
Chuck Surack is, of course, best known as the founder of Sweetwater Sound (although he’s involved in a number of other business ventures, as well), but he’s every…
Yamaha Recognizes Music Exchange and Classic Pianos with 'Dealer of the Year' Awards
Yamaha Corporation of America has recognized Music Exchange and Classic Pianos with the company's annual "Dealer of the Year" awards.
NAMM Welcomes Eight New Board Members to The Board of Directors
On January 27th at the Annual Meeting of Members at The 2018 NAMM Show, the National Association of Music Merchants (NAMM) welcomed eight new board members to the organization's…
Martin Audio Names Giansante Product Support Specialist
Martin Audio North America has named Paul Giansante as product support specialist.
The ProStudio 9625i 2x48 TT Audio Patchbay from Bittree
The ProStudio 9625i 2x48 TT audio patchbay is designed to make Bittree’s renowned quality and engineering excellence affordable to all levels of users in the pro audio and…
New Releases from Hal Leonard – Winter 2018
The Looper Pedal Songbook from Hal Leonard is the first-ever songbook designed to help guitarists play songs using live looping.
Heil Sound Names Levitt Head of Research and Business Development
Heil Sound has announced the appointment of Ash Levitt to the position of head of research and business development.
GHS Strings Welcomes Calise as Assistant of Social Media, Marketing and A&R
GHS Strings has named entertainment industry veteran, Alexx Calise as their new assistant of social media, marketing and A&R.
Sweetwater Partners with Purdue School of Music
Purdue University Fort Wayne and Sweetwater officials have announced a partnership that will locate a majority of the university’s music technology program on the Sweetwater campus.
NAMM 2018: New Los Cabos Stick Lines
Los Cabos Drumsticks is launching two new artist stick models at this year's NAMM Show.
AES@NAMM Pro Sound Symposium Slots Still Available
The inaugural AES@NAMM Pro Sound Symposium: Live & Studio kicks off in a couple of weeks with a rich and varied educational program of training sessions.
Music for All Announces Ensembles Invited to Participate in National Festival
Hailing from 20 different states, 71 concert bands, orchestras, choirs, percussion ensembles, and chamber ensembles have been selected to perform at the 27th annual Music for All National…
Morales Joins Korg USA's Marketing Department
Korg USA has added integrated graphic designer, Norm Morales to the company's marketing department.
Browne to Receive NAMM honour
The NAMM Foundation has announced that singer-songwriter Jackson Browne will receive the prestigious Les Paul Innovation Award at the 33rd Annual NAMM Technical Excellence & Creativity Awards (NAMM…
SSL Joins Audiotonix Group
Audiotonix has announced the acquisition of Solid State Logic (SSL) as part of its expanding Group that already includes leading audio brands DiGiCo, DiGiGrid, Calrec and Allen &…
SSL Joins Audiotonix Group
Audiotonix has announced the acquisition of Solid State Logic (SSL) as part of its expanding Group that already includes leading audio brands DiGiCo, DiGiGrid, Calrec and Allen &…
Avid Customer Association Announces Second Annual Vote
Avid, along with Avid Customer Association (ACA) leadership, today announced the opening of the second annual ACA Vote to help prioritise Avid’s product and innovation roadmap for 2018 and beyond,…
Avid Customer Association Announces Second Annual Vote
Avid, along with Avid Customer Association (ACA) leadership, today announced the opening of the second annual ACA Vote to help prioritize Avid’s product and innovation roadmap for 2018 and beyond,…
F. E. Olds, Phaeton Brass and Sax Dakota Announce Merge of Products
F. E. Olds, Phaeton Brass and Sax Dakota recently announced an agreement to merge their exclusive lineup of premier brand name products.