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Avid

Avid company profile, products, leadership and news coverage from MMR, the music products industry publication founded in 1879.

ManufacturerBurlington, MA, United States

Avid news timeline

1,042 published MMR stories reference this company or its work.

36th Annual America’s Top Music Chains

As the dealers represented in this report are privately held, the data being presented in “America’s Top Chains” was supplied by the companies, themselves. In other instances, MMR…

Sound Technology Bought by Midwich

Sound Technology has been acquired by Midwich Group, but will continue to operate as an independent company, as a wholly-owned subsidiary of the firm.

Reverb Launches the Reverb Foundation

On November 28th, Reverb launched the Reverb Foundation. The nonprofit, in coordination with Reverb, will create more musicians by supporting programs and initiatives that increase access to music…

Reverb Launches the Reverb Foundation

On November 28th, Reverb launched the Reverb Foundation. The nonprofit, in coordination with Reverb, will create more musicians by supporting programs and initiatives that increase access to music…

Registration Open for AES@NAMM Pro Sound Symposium

Registration is now open for the inaugural AES@NAMM Pro Sound Symposium: Live & Studio, a unique education and training program from the Audio Engineering Society targeted at working professionals…

BASSBOSS Refreshes AT212

BASSBOSS has announced a refresh of its 2-way, self-powered, bi-amplified AT212 Powered Top.

DAD Adds Speaker Correction for AX32

NTP Technology has launched the new DAD Pro | Mon | 3 monitor control software for the AX32 audio-routing and converter interfaces along with the MOM hardware controller and speaker-correction…

The ProStudio 4825F from Bittree 

The new ProStudio series of audio patchbays from Bittree includes the front-programmable ProStudio 4825F, which is the first-ever patchbay designed specifically for pairing with transportable 500 Series modular chassis.  

Yamaha Honors Smith and Varner

Yamaha Artist Services has honored both David Smith, music professor, and Dr. Michael Varner, former director of Percussion and World Music at the University of Texas at Arlington.

Django Jazz Club Installs Ashly Audio Console

The Django jazz club in the Tribeca neighborhood of Manhattan has installed a Meyer sound reinforcement system, to which A/V integration firm Essential Communications recently added an Ashly…

Yamaha Donates Keyboards to Mercy Ships

Yamaha has donated two YPG235 keyboards to Mercy Ships, an organization that sails a modern floating hospital directly to the people who do not have access to a…

Shergold signs Sherlocks

Shergold Guitars has signed singer Kiaran Crook and Josh Davidson of British indie band The Sherlocks to their official artist roster.

New John Varvatos Location Installs Ashly Audio Devices

Fashion designer John Varvatos has debuted a fifth New York City location of his clothing store in the Westfield World Trade Center mall, hiring Essential Communications of East Hanover, New Jersey to install devices from…

Avid doubles customer connections

Avid says its Avid Customer Association (ACA) has doubled  its membership to more than 20,000 media and entertainment professionals worldwide since last year’s launch.

Holiday Buying Guide

It may only be September, but the holiday season never fails to creep up on parents – and stockists – somewhere between Halloween and Thanksgiving, causing plenty of…

SURVEY: Wireless Microphone Systems

With over 70 percent of the participants in this month’s retailer survey, sent to over 400 MI dealers, claiming that sales of wireless microphones are either up or level when…

A Broadening Divide

On August 19th, Donald and Melania Trump announced that they would not be attending this year’s Kennedy Center Honors Ceremony, which will celebrate Gloria Estefan, Lionel Richie, LL Cool J, Norman Lear, and…