Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Thursday, August 28, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Fender Reported to Begin Selling Direct

Christian Wissmuller by Christian Wissmuller
October 18, 2013
in Upfront
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

In a recent interview published on peHUB.com it was reported that starting in November, for the first time, customers will be able to order and buy Fender guitars directly from the company’s website. This would include “custom configurable” guitars, with product shipped directly to the consumer in two to three months.

It remains unclear if this selling direct move would be reserved only for custom models or would also include standard Fender products.

ADVERTISEMENT

William McGlashan, the founder and managing partner of TPG Growth, which took control of FMIC earlier this year, told peHUB, “We want to build the Fender brand and business to match its potential. The company is known for its exceptional instruments and equipment, but we have high aspirations for what the Fender brand can be, engaging music fans on many more levels and points of contact.” Currently when visitors go to fender.com and want to buy an instrument, they are referred to online and local dealers.

Fender’s official comment as of late Thursday, October 17, was: “We don’t have anything to share at this time and will be happy to provide an update when we know more.”

TPG partnered with Honolulu-based Servco Pacific, a company primarily invested in the automotive and insurance industries. When Fender unsuccessfully tried to go public last year, Servco, lead by chairman and CEO Mark Fukunaga, bought out San Francisco-based private equity firm Weston Presidio’s 43 percent of the company. (Weston Presidio paid $57.8 million for its stake in Fender in 2001. Interestingly, Guitar Center, a large Fender vendor, is in their portfolio of investments.)

Servco picked TPG to partner with because “of its experience in growing consumer brands like J. Crew,” the article reported. TPG and Servco together now own the majority of Fender, and pumped more equity into the company in the first quarter. (McGlashan and Fukunaga both declined to put a dollar amount on that move.)

The article’s reporter, Luisa Beltran, told MMR that TPG reached out to peHUB to get the word out about the strategy change – a change that in the world of private equity likely seems small if not insignificant, but would certainly be a game changer in the MI industry.

peHUB is written by Thomas Reuters Deals Group journalists, and covers the world of venture capitalists and global private equity community. (Source: http://www.pehub.com/2013/09/30/with-control-tpg-growth-servco-make-fender-consumer-friendly/)

 

 

Tags: FenderFender Musical InstrumentsFMICLuisa BeltranServcoTPG
Previous Post

KMC Music Adds Wismer to Merchandising Team

Next Post

Shure Gear at the 2013 Hot Springs Music Fest

Related Posts

MMR Global

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
MMR Global

Adam Hall Group Appoints Loud Technologies Asia as Exclusive LD Systems Distributor in Singapore

August 15, 2025
Upfront

Hal Leonard to Distribute Latin Percussion (LP) in the U.S.

August 8, 2025
C Cardenas (Music 4 Life), Kat Witten (Music 4 Life), Mark Maxwell (co-owner Maxwell's House of Music), Whitney McNicol (co-owner, Maxwell's House of Music)
Upfront

‘If You’re In A Band’ Series Sparks Partnership for Music Education Scholarship

August 8, 2025
Steven Greenall (CEO, Denis Wick Products) / Stephen Wick (Retiring Board Chair, Denis Wick Products) / Francesco Passera (CEO, Music Center SRL) / Matteo Valagussa (CFO, Music Center SRL) at Denis Wick Products factory in Poole, Dorset, UK (5th August 2025)
MMR Global

Music Center SRL Acquires Denis Wick Products

August 8, 2025
MMR Global

Get Ready to Rock The 2026 NAMM Show: NAMM Celebrates 125 Years with Five-Days of Music, Innovation and Industry Legacy

August 4, 2025
Next Post
The 2013 Hot Springs Music Fest

Shure Gear at the 2013 Hot Springs Music Fest

Please login to join discussion
  • Trending
  • Comments
  • Latest

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Music Sales swoops for Carisch

April 8, 2015

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?