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MMR Industry Record

2020 Music Products Industry Archive — NAMM

Search and browse MMR’s music products industry reporting timeline, connecting companies, people, products, NAMM coverage and market developments across the digital archive.

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Breedlove VIP Winter Show Pregame Event Opens the Doors, Virtually, on Bend, Oregon Custom Shop, Jan. 11–12

In June, Breedlove outfoxed the pandemic, offering its own successful, groundbreaking Summer Show, introducing a spate of new models and offering an in-depth, behind-the-scenes look at Custom Shop operations in…

Trade Regrets: Bob Brumley

NAMM's Dan Del Fiorentino sent along the following sad news on December 28: I am sad to report that music publisher Bob Brumley passed away on Christmas Eve.  He was…

Trade Regrets: Michael Nugent

On December 28, we received the following from NAMM's Dan Del Fiorentino: Michael Nugent, former President of Norlin Corporation passed away. He was 84 years old.

Garth Brooks and Melissa Etheridge to be Honored With The Music for Life Award at NAMM'S Believe in Music Week

NAMM Announces Global Livestream of Artist Performances at Believe in Music Week

On Wednesday, January 20 during NAMM’s Believe in Music week, over 40 emerging and established artists from 23 countries and six continents will come together for 12 hours of livestream concert performances…

Trade Regrets: Jim Eaton

On December 16 we received the following from NAMM's Dan Del Fiorentino: Sad news from our pal Mark Ragin that Jim Eaton passed away this morning.

Worldful of Pianos to Gather Global Pianists for NAMM's Believe in Music Week

At NAMM's Believe in Music week, the online global gathering to support the people who bring music to the world, The NAMM Foundation, in collaboration with Steinway & Sons and…

Hal Leonard Expands MI Products Distribution Division

Hal Leonard has been growing its representation of MI products steadily for over 10 years and now announces further expansion of its MI Products Distribution division.

Creating a Lineage of ‘Keepers:’ Vintage Guitars Observes 25 Years in Business

Over in Leeds, UK, Dennis Drumm believes Vintage Guitars has found the ultimate “sweet spot” in the guitar market.

Fender’s Justin Norvell

Earlier this fall, FMIC introduced the second generation of the brand’s wildly popular American Professional Series. Executive VP, Fender Products, Justin Norvell walks us through the many changes and improvements…

Developing Trends Post-COVID: Follow the Money and Look for Green Shoots

Following trends is akin to catching a falling knife; at best, it’s a tricky proposition. Looking back in early 2020 on yearly trend projections, at least 90 percent of them…

Make Music Winter Announces Complete Schedule for December 21

Make Music Winter, a free celebration with exuberant and participatory musical processions, performances and virtual events in twenty U.S. cities on Monday December 21, has announced its complete schedule at makemusicwinter.org.

Trade Regrets: Scott Summerhays

Korg USA Promotes Walker to Director of Marketing Communications

Korg USA Inc. announces the promotion of Morgan Walker to Director of Marketing Communications.

NAMM Congratulates the 2020 Top 100 Awards Dealers

Music China 2020 Ends on a Positive Note

The curtains have fallen on Music China which received tremendous acclaim from exhibitors and visitors alike for its show quality and unparalleled face-to-face meeting opportunities available from 28 – 31…

Proel North America Expands its Selection of 'Made in Italy' Gear to the USA and Canada

PROEL NORTH AMERICA announces the release of TAMBURO drums, EIKON mics and monitors, DIEHARD pro stage gear (bags, cables, and stands) and AXIOM Pro Audio Sound Systems in the USA…

Trade Regrets: Mari Mach

On October 31, we received the following from NAMM's Dan Del Fiorentino: Mari Mach passed away peacefully in Elkhart, Indiana Thursday morning. She was 91 years old.

To Good Effect: Suppliers Report Strong FX Cymbal Sales in 2020

This month, MMR touched base with reps from four of the most prominent brands in this particular market segment to learn about some recent significant trends.

Turning Crisis Into Creativity: Guitar Sales Soar During the 2020 Pandemic

“In mid-March, I would never have thought I’d be able to say that Fender is going to have the biggest sales year in its history,” says Fender CEO Andy Mooney.…

Mike McAfee of Maxwell’s House of Music

In mid-August of this year, I got a message from Mike McAfee, buyer for Indiana’s Maxwell’s House of Music (featured in the April 2020 issue of MMR): “I know times…

Rocco and Eddie – Two True Pioneers

During a Berklee Bass Department Zoom tribute honoring Rocco Prestia (Tower of Power’s legendary bassist), Chuck Rainey of Steely Dan Aja-era fame, shared a story about The Crusaders, a very…

Make Music Winter Returns on December 21

Make Music Winter, a free, outdoor celebration with exuberant and participatory musical parades, performances and events in dozens of U.S. cities on Monday, December 21, has announced a return for its…

NAMM Hosts Presidential Campaign Forums to Address Policy and Positions Impacting Industry

On Tuesday, October 20, NAMM will host representatives from President Trump’s and  Vice President Biden’s Presidential Campaigns in two separate discussion forums.

Leadership Founded in Love

In my last four columns I’ve been spotlighting multi-generational retailers like Chip and CJ Averwater, third and fourth generation Amro retailers, and Joseph Fox, Fox Music’s fourth generation retailer.

Brands Preparing for 2020 Music China

As fair organizers celebrate its recent listing in the “Global Top 100 Trade Shows 2020,” preparations for Music China, Asia’s largest trade fair for musical instruments, continue in full swing.

Trade Regrets: Richie Jones Jr.

On October 5, we received the following message from NAMM's Dan Del Fiorentino: Shocking and heartbreaking news from our friends at Mississippi Music that Richie Jones Jr was killed on…

PMC Begins Next 25 Years with Changes in Leadership for 2021

The Percussion Marketing Council (PMC) Executive Committee announces that Executive Director Karl Dustman will be stepping down from his leadership position with the PMC at the end of January 2021,…

NAMM Foundation's October Webinar Series Announced

Please join for any or all of The NAMM Foundation’s October webinars that seek to connect, motivate and support all music teachers and learners and music makers every month as a…

Recovery – Where to Begin?

As a musician my true nature is to see and seek potential and possibilities, as well as solutions for any resistance I encounter.

Fender Introduces Online Dealer Meeting Experience Amidst COVID-19 Pandemic

When the MI industry began to brace for the challenges of COVID-19 this spring, Fender Musical Instruments Corporation (FMIC) didn’t waste any time getting creative. Right as the news arrived…

NAMM Leadership Sends Letter to Congressional Leadership to Urge Relief Funds NOW

On September 24 the NAMM executive committee leadership cosigned an urgent letter to House and Senate leaders, Pelosi, McConnell, McCarthy, and Schumer, urging them to act now to provide provisions for the…

Nominees for the 36th Annual TEC Awards Announced

The TEC Awards committee and NAMM are pleased to announce and celebrate the nominees across the 22 Technical Achievement and seven Creative Achievement TEC Award categories.

Audio-Technica Announces Retirement of Phil Cajka, A-T U.S. President/CEO, and Company Succession Plan

Audio-Technica announces that Audio-Technica U.S. President/CEO Phil Cajka will retire March 31, 2021, after being with the organization since 1981.

UPDATE - ACTION ALERT: Ask the House to Vote NOW on the RESTART Act for Live Entertainment Industry Relief

NAMM is issuing an urgent call-to-action to all industry professionals to urge House leadership to bring H.R. 7481, the bipartisan RESTART Act, to the floor of the House for a vote. 

Trade Regrets: Jim Gamble

On September 8 we were sent the following from NAMM's Dan Del Fiorentino: Our friend Jim Gamble confirmed the sads news today that Pro Lighting innovator Michael Paul passed away…

Retro Riot! Vintage-Styled Guitars are Striking a Chord

“Retro” guitars have long appealed to players who long for the classic vibe of instruments from the past, but who don’t necessarily have the cash to purchase the real thing…

Exploring Casio’s 40 Years of ‘Creativity and Contribution’

There comes a period in any long-lasting company’s life when it’s appropriate to tackle, impress, and astound a new generation of players.

Keep Up with Me if You Can

Today, at 30, Joseph Fox, vice president of Fox Music House, still has the energy of an 8-year-old.

Corporate Clumsy

Have you ever had one of those moments when a person with whom you are speaking (in this instance, a sales manager for a large home goods retail chain) says…