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MMR Industry Record

Music Products Industry Archive

Search and browse MMR’s music products industry reporting timeline, connecting companies, people, products, NAMM coverage and market developments across the digital archive.

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Shure Announces Holiday Promotions

From now through December 31, 2020, content creators, remote professionals, performers, and music lovers can access deals on Shure’s products, like the MV88+ Video Kit and several BLX Wireless Systems.

Club Guy & Roni Dives Deep Into ‘Swan Lake’ With CHAUVET Professional

Dutch designers Guy Weizman and Roni Haver, who own Dutch venue Club Guy & Roni, have created simultaneous live and online productions of Tchaikovsky’s Swan Lake with help from 18…

Farrell Launches Marketing & PR Agency

AES Show Fall 2020 Convention Builds on Traditions Through New Experiences and Offerings

From the opening of Audio Engineering Month to the final week of livestream Technical Program and featured events, the AES Show Fall 2020 Convention garnered overwhelming support from attendees, presenters…

Sweetwater and Gibson Report Theft of Limited-Edition Guitars

A pallet of new Gibson Adam Jones 1979 Les Paul Custom Silverburst guitars was stolen from a truck at the Flying J Travel Center in Whiteland, Indiana on October 30,…

New Multi-zone Lytham House Equips with Martin Audio CDD and ADORN

While their Events subsidiary also purchased a Martin Audio WPC scalable line array pre-lockdown, their installation division has been busy installing a combination of CDD and ADORN series speakers, BlacklineX…

Mexican Dealer Pumps Up Land Rover Defender Intro With CHAUVET DJ

Land Rover Puebla (Mexico) created a launch video and glitzy ongoing display for the new Land Rover Defenders with help from a collection of CHAUVET DJ fixtures.

Kanile'a 'Ukulele Opens New 2,000 Square-foot Showroom

Kanile'a 'Ukulele opened its flagship retail store in Windward Mall on October 17, 2020.

Walt Disney Records, Taylor Guitars, and GC Team Up for 'Acoustic Plays' Sweepstakes

Warwick Wins Dispute with Gibson Over Wolf Hoffmann Guitar

Warwick has won a dispute with Gibson Brands over the Wolf Hoffmann signature guitar at the Hamburg Higher Regional Court.

Music China 2020 Ends on a Positive Note

The curtains have fallen on Music China which received tremendous acclaim from exhibitors and visitors alike for its show quality and unparalleled face-to-face meeting opportunities available from 28 – 31…

Korg USA Hires Kowalik as Social Media Specialist and Shreiner as Spector’s Marketing Manager

Korg USA Inc. announces the promotion of Jeff Shreiner to Marketing Manager for Spector Musical Instruments (SMI), and the hiring of Carine Kowalik as Social Media Specialist for Korg USA.

Filling Distribution Brings EarthQuaker Devices to Belgium, Netherlands, and Luxembourg

Resulting from a recent deal, Filling Distribution is assigned to deliver EarthQuaker Devices to the Benelux region, which includes Belgium, Netherlands, and Luxembourg.

Proel North America Expands its Selection of 'Made in Italy' Gear to the USA and Canada

PROEL NORTH AMERICA announces the release of TAMBURO drums, EIKON mics and monitors, DIEHARD pro stage gear (bags, cables, and stands) and AXIOM Pro Audio Sound Systems in the USA…

Reverb Sellers Continue to See Strong Sales in Q3

Reverb has announced that its third quarter gross merchandise sales were $205.1 million—a significant increase when compared to the same time period last year.

Jason Isbell and The 400 Unit Go Above Ground with L-Acoustics at The Caverns

Jason Isbell and The 400 Unit kicked off The Caverns’ new COVID-compliant “Above Ground Concert Series” with a four-night run of outdoor shows on the grounds above the cave with…

Trade Regrets: Mari Mach

On October 31, we received the following from NAMM's Dan Del Fiorentino: Mari Mach passed away peacefully in Elkhart, Indiana Thursday morning. She was 91 years old.

VHT Shares 'Free Pedal Friday' Promotion

VHT has announced Free Pedal Friday, a pre-holiday promotion for players to win a pedal each week. 

C&C Lightway Achieves Balance With CHAUVET Professional at South Korea’s Organic Expo Plaza

The designers at C&C Lightway positioned a collection of 39 CHAUVET Professional fixtures in the battens connected to the building’s domed roof.

Malletech’s Scholastic Packs

Malletech’s two Scholastic Packs provide students with the exact same tools used by the pros.

Whirlwind Director+ Direct Box Transformer

Whirlwind engineers set out to create a premium quality Direct Box transformer that would rival the performance of DIs costing many times more.

Music Nomad’s Precision String Action Gauge

Music Nomad’s precision String Action Gauge offers accurate measurements that are easy to read with the black finish contrasted with deep etched white markings.

RockBoard Flat XLR Cables

The RockBoard Flat XLR Cables – available in several lengths – are designed to optimize pedalboard real estate.

JH400 Model Violin from Jascha Heifetz

Jascha Heifetz Violins are authorized bench copies of the original violin of 1740 by Giuseppe Guarneri (del Gesù), which was obtained by Jascha Heifetz in 1922 and played by him…

Spirit Nano Micro Amps from Hughes & Kettner

Hughes & Kettner has released its first family of micro amps with the new Spirit Nano series.

'Solo Styles for Christmas' from Excelcia

Excelcia Music Publishing now offers four new flexible holiday works for Jazz Combo, arranged by Blair Bielawski.

Hal Leonard’s books for Taylor Swift’s 'folklore'

Hal Leonard now offers Piano/Vocal/Guitar and Easy Piano editions of Taylor Swift’s new album 'folklore.'

To Good Effect: Suppliers Report Strong FX Cymbal Sales in 2020

This month, MMR touched base with reps from four of the most prominent brands in this particular market segment to learn about some recent significant trends.

Turning Crisis Into Creativity: Guitar Sales Soar During the 2020 Pandemic

“In mid-March, I would never have thought I’d be able to say that Fender is going to have the biggest sales year in its history,” says Fender CEO Andy Mooney.…

Mike McAfee of Maxwell’s House of Music

In mid-August of this year, I got a message from Mike McAfee, buyer for Indiana’s Maxwell’s House of Music (featured in the April 2020 issue of MMR): “I know times…

Bang Your Head(s)! Drum Head Sales Trends

Learn more about what types of drum heads are selling well (or are lagging behind) during quarantine.

Still Going Global: Sennheiser’s 75th Anniversary

When Sennheiser began in a farmhouse situated in Germany (named “Laboratorium Wennebostel,” or “Lab W,” at the time), Dr. Fritz Sennheiser had no idea that his small pro audio company…

Rocco and Eddie – Two True Pioneers

During a Berklee Bass Department Zoom tribute honoring Rocco Prestia (Tower of Power’s legendary bassist), Chuck Rainey of Steely Dan Aja-era fame, shared a story about The Crusaders, a very…

Guitar Hero

Well, here we are at the penultimate installment of MMR for this calendar year and, once again, I find myself compelled to eulogize a player of undeniable – nearly unfathomable…

Try Me

The year is almost over. It has been the slowest fastest year ever, like living in a mind-numbing space-time continuum vortex.

Gibson and Tool Guitarist Jones Announce Multi-Year Partnership

Gibson and Adam Jones of Tool have announced the kickoff of their partnership and collaboration with the Gibson Custom Shop Adam Jones 1979 Les Paul Custom guitar.

inMusic Acquires ArKaos

inMusic has announced the acquisition of ArKaos. Founded in 1996, ArKaos specializes in video processing technologies, including software and hardware for projects like architectural installations, LED applications, broadcast and live events.

MixOne Sound Drives dLive from Hardcore Punk to Classic Funk

Two of MixOne Sound's most recent shows highlight Fever 333 and Chaka Khan; an Allen & Heath dLive handily managed the broadcast mixes for both. 

D-Dream Creates Community Drive-In Shows With CHAUVET Professional

D-Dream built this drive-in system around an 8 x 4-meter LED video wall made up of 64 CHAUVET Professional F4IP panels.

The Sound of Money Live 10/29: 'Collaboration. Love. Caring'

Each new generational leader brings their own unique vision to the previous leadership, keeping the whole enterprise fresh.