ADVERTISEMENT

Martin Guitar Hosts First-Ever Sustainability Summit, Setting the Tone for a Greener Music Industry

October 10, 2025

Royer Labs Introduces the R-12 Active Ribbon Microphone

October 8, 2025

Fender Announces Global Release of Richie Kotzen Signature Stratocaster

October 8, 2025

Thom Hannum Named Director of Education at Pearl Corporation

October 8, 2025

Washburn Guitars Introduces New Model in Festival Series

October 8, 2025

Alesis Drums Introduces Nitro Ultimate Kit + Full Drum Ecosystem

October 8, 2025

The Professional’s Choice, Perfected: Allen & Heath Unveils Xone:K3

October 8, 2025

Casio Expands Celviano Digital Piano Line with Elegant New Gray Beige Finish

October 8, 2025
Friday, October 10, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting
No Result
View All Result
MMR Magazine
No Result
View All Result

Sunn Amplifiers Returns

Christian Wissmuller by Christian Wissmuller
August 1, 2023
in MMR Global, Upfront
0
Share on Facebook
ADVERTISEMENT

Mission Engineering, in collaboration with  Fender Musical Instruments Corp. (FMIC), announces the return of the iconic Sunn® amplifier brand as an officially licensed product. The Sunn brand was at the forefront of amplifier innovation throughout the 1960s and 1970s, used by legendary players including Pete Townsend, Jimi Hendrix, the Beach Boys, the Melvins, and many more. Today, under an exclusive licensing agreement with FMIC, Sunn Musical Equipment Corporation will spearhead the brand’s return, applying Sunn’s unique approach to amplifiers and other products with a dedicated U.S.-based factory to deliver on this ambition.

“Resurrecting the Sunn brand has long been a dream of our team, and we are thrilled to be the trusted partner Fender has selected to bring this vision to life,” said James Lebihan, CEO of Sunn Amplification. “We are honored to have a robust group of Sunn enthusiasts, including some of the original employees, join us on this journey to restore Sunn for musicians worldwide. If you know the Sunn brand, and the historical significance it has in the music industry,  you understand why the world needs it back.”

ADVERTISEMENT

“We’re proud to partner with Mission Engineering to uphold the legacy of the Sunn Amplifier brand and look forward to introducing modern players to the raw power that these classic amplifiers are capable of,” said Richard Bussey, VP of Accessories, Lifestyle and Licensing FMIC. “We can’t wait to show what the Mission Engineering and Sunn Amplification team has in store.”

Historically, Sunn was at the forefront of amplifier innovation in the 1960s and ’70s before its eventual closure. They remained under the Fender umbrella of brands for many years, awaiting the right team and resources to usher in Sunn’s next chapter. In 2022, a group of passionate industry veterans approached Fender with an inspired vision to resurrect the Sunn brand, repositioning it at its rightful place in the music industry. Following in-depth discussions, it was mutually decided that Sunn Amplification Corporation would spearhead the rejuvenation of the Sunn brand, applying Sunn’s unique approach to amplifiers and tone with a dedicated US-based factory to deliver on this ambition.

Ranging from $499 to $3,299 the revived Sunn product line will feature historic reproductions of the classic Sunn designs, utilizing original tooling, and introduce new products that incorporate modern technology to meet the needs of today’s musicians. Products will be available for purchase globally late 2023. For additional information, updates and to find a retailer near you visit www.sunnamps.com

Tags: FenderFMICMission EngineeringSunnSunn Amps
Previous Post

Cort Guitars and Digitech/DOD Parent Company Cor-Tek Marks 50th Anniversary

Next Post

Peavey Debuts New HP 2 Poplar Burl RM Electric Guitar

Related Posts

MMR Global

2025 MMR Dealers’ Choice Awards Ballot

October 8, 2025
MMR Global

Washburn Gears Up for Next Era as Nuno Bettencourt Launches Nuno Guitars

October 8, 2025
SQ-5 at front of house for Polyphia
MMR Global

Polyphia Takes the Stage with Allen & Heath SQ

October 8, 2025
FOH and Post-production Engineer John Buitrago relied on an array of DPA mics to provide pristine sound for Karol G’s tour and Netflix documentary
MMR Global

John Buitrago Captures Stadium Energy for Karol G ‘Mañana Será Bonito’ Tour and Netflix Documentary with DPA

October 8, 2025
MMR Global

Eddie Montalvo Signs with Toca Percussion

October 8, 2025
MMR Global

Built in Britain: The New Ashdown UK Ranges

October 8, 2025
Next Post

Peavey Debuts New HP 2 Poplar Burl RM Electric Guitar

Please login to join discussion
  • Trending
  • Comments
  • Latest

Martin Guitar Hosts First-Ever Sustainability Summit, Setting the Tone for a Greener Music Industry

October 10, 2025

Thom Hannum Named Director of Education at Pearl Corporation

October 8, 2025

Casio Expands Celviano Digital Piano Line with Elegant New Gray Beige Finish

October 8, 2025

Royer Labs Introduces the R-12 Active Ribbon Microphone

October 8, 2025

Martin Guitar Hosts First-Ever Sustainability Summit, Setting the Tone for a Greener Music Industry

Alesis Drums Introduces Nitro Ultimate Kit + Full Drum Ecosystem

The Professional’s Choice, Perfected: Allen & Heath Unveils Xone:K3

Casio Expands Celviano Digital Piano Line with Elegant New Gray Beige Finish

Martin Guitar Hosts First-Ever Sustainability Summit, Setting the Tone for a Greener Music Industry

October 10, 2025

Royer Labs Introduces the R-12 Active Ribbon Microphone

October 8, 2025

Fender Announces Global Release of Richie Kotzen Signature Stratocaster

October 8, 2025

Thom Hannum Named Director of Education at Pearl Corporation

October 8, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • October 2025

    Articles | Digital Issue
  • September 2025

    Articles | Digital Issue
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Get Support!
  • DEPARTMENTS
    • Guitars / Fretted
    • Drums & Percussion
    • Keyboards & Synths
    • Pro Audio
    • Band & Orchestra
    • Accessories
    • Retail & Business
    • People / Profiles
    • News / Product Announcements
    • DJ & Lighting

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me