Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Wednesday, August 27, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

Sunn Amplifiers Returns

Christian Wissmuller by Christian Wissmuller
August 1, 2023
in MMR Global, Upfront
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Mission Engineering, in collaboration with  Fender Musical Instruments Corp. (FMIC), announces the return of the iconic Sunn® amplifier brand as an officially licensed product. The Sunn brand was at the forefront of amplifier innovation throughout the 1960s and 1970s, used by legendary players including Pete Townsend, Jimi Hendrix, the Beach Boys, the Melvins, and many more. Today, under an exclusive licensing agreement with FMIC, Sunn Musical Equipment Corporation will spearhead the brand’s return, applying Sunn’s unique approach to amplifiers and other products with a dedicated U.S.-based factory to deliver on this ambition.

“Resurrecting the Sunn brand has long been a dream of our team, and we are thrilled to be the trusted partner Fender has selected to bring this vision to life,” said James Lebihan, CEO of Sunn Amplification. “We are honored to have a robust group of Sunn enthusiasts, including some of the original employees, join us on this journey to restore Sunn for musicians worldwide. If you know the Sunn brand, and the historical significance it has in the music industry,  you understand why the world needs it back.”

ADVERTISEMENT

“We’re proud to partner with Mission Engineering to uphold the legacy of the Sunn Amplifier brand and look forward to introducing modern players to the raw power that these classic amplifiers are capable of,” said Richard Bussey, VP of Accessories, Lifestyle and Licensing FMIC. “We can’t wait to show what the Mission Engineering and Sunn Amplification team has in store.”

Historically, Sunn was at the forefront of amplifier innovation in the 1960s and ’70s before its eventual closure. They remained under the Fender umbrella of brands for many years, awaiting the right team and resources to usher in Sunn’s next chapter. In 2022, a group of passionate industry veterans approached Fender with an inspired vision to resurrect the Sunn brand, repositioning it at its rightful place in the music industry. Following in-depth discussions, it was mutually decided that Sunn Amplification Corporation would spearhead the rejuvenation of the Sunn brand, applying Sunn’s unique approach to amplifiers and tone with a dedicated US-based factory to deliver on this ambition.

Ranging from $499 to $3,299 the revived Sunn product line will feature historic reproductions of the classic Sunn designs, utilizing original tooling, and introduce new products that incorporate modern technology to meet the needs of today’s musicians. Products will be available for purchase globally late 2023. For additional information, updates and to find a retailer near you visit www.sunnamps.com

Tags: FenderFMICMission EngineeringSunnSunn Amps
Previous Post

Cort Guitars and Digitech/DOD Parent Company Cor-Tek Marks 50th Anniversary

Next Post

Peavey Debuts New HP 2 Poplar Burl RM Electric Guitar

Related Posts

MMR Global

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
MMR Global

Fulcrum Acoustic Names Audio Acoustics Exclusive Distributor for the Netherlands

August 15, 2025
MMR Global

Nostalgia in a new light – Cameo at the Love the 90s Festival in Valencia

August 15, 2025
MMR Global

Adam Hall Group Appoints Loud Technologies Asia as Exclusive LD Systems Distributor in Singapore

August 15, 2025
Upfront

Hal Leonard to Distribute Latin Percussion (LP) in the U.S.

August 8, 2025
C Cardenas (Music 4 Life), Kat Witten (Music 4 Life), Mark Maxwell (co-owner Maxwell's House of Music), Whitney McNicol (co-owner, Maxwell's House of Music)
Upfront

‘If You’re In A Band’ Series Sparks Partnership for Music Education Scholarship

August 8, 2025
Next Post

Peavey Debuts New HP 2 Poplar Burl RM Electric Guitar

Please login to join discussion
  • Trending
  • Comments
  • Latest

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Music Sales swoops for Carisch

April 8, 2015

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?