Fender Launches JV Modified Series
The JV Modified Series combines classic aesthetics with modern playability to suit the needs of today’s guitarist. Taking cues from the now highly sought-after “Japanese Vintage” reissues from the early…
Introducing ‘Theodore’ from Gibson
Gibson’s legendary former president Theodore ‘Ted’ McCarty helped develop some of the most iconic electric guitars ever during the 1950s and early 1960s, including the Les Paul™, ES-335, Flying V™,…
BOSS Unveils New Katana Bass Guitar Amplifiers
BOSS unveils the Katana-110 Bass and Katana-210 Bass amplifiers, the first bass guitar models in the acclaimed Katana amplifier lineup. Offering three unique preamp types, assertive class AB power amps,…
Smooth Operators: Coated Guitar & Bass Strings
With only seven percent of participants in this month’s dealer survey on the topic of coated guitar and bass strings reporting sales trending downwards, things are looking pretty darn solid…
Leaders of the Pack: Starter Packs for Fretted Instruments
With the recent pandemic came a historic surge of interest in music-making, especially with respect to fretted instruments. With record numbers of beginning players, it stands to reason that most…
Evolution & Adaptation: Justin Norvell, EVP Product, Fender
Justin Norvell One “silver lining” of the past two-plus years has been folks either taking up a musical instrument for the first time, or rediscovering and re-embracing musical endeavors from…
StompMan – Hughes & Kettner Launches Full-fledged Guitar Amp in Stompbox Format
The latest addition to Hughes & Kettner’s successful AmpMan line, the new StompMan is a full-fledged, high-end guitar amp in the format of a compact floor effects unit. Astonishingly powerful,…
DPA Microphones Gives Back to Live Industry with ‘We Love Live’ Campaign
The return of live events to the world after a slow two years is something worth celebrating, and DPA Microphones is doing just that with the launch of its “We…
PRS Guitars Opens New Artist Showroom at Soundcheck Nashville
PRS Guitars is proud to announce the opening of its new artist showroom at Soundcheck Nashville on March 14, 2022. Nashville has long been a city that attracts incredible musicians…
Silvertone Guitars Launches New Website – silvertoneguitars.com
Silvertone Guitars, manufacturer of wholly unique and widely affordable electric and acoustic guitars since 1940 is thrilled to announce the launch of their new website. With the explosion of guitars…
Fender Custom Shop Reveals 2022 Prestige and Annual Collections
Fender Musical Instruments Corporation (FMIC) and the Fender Custom Shop™ today announces the launch of the Prestige Collection built by its team of world-class Master Builders, and their Annual Collection…
‘Elvis Dove’ and ‘Elvis SJ-200’ from Gibson
For 128 years, Gibson–the iconic American instrument brand–has shaped sound across generations and genres and has emerged as the most relevant, played and loved guitar brand around the world. Gibson is proud to…