Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

In the Trenches

On-the-ground perspectives from music retail professionals.

389 Articles
Updated daily
In the Trenches November 17, 2024

Vote Now for the 2024 MMR Dealers' Choice Awards - FINAL DAY!

We invite you to cast your vote for the winners in the 32nd Annual MMR Dealers’ Choice Awards by clicking here! Only current MMR subscribers are eligible to make their selections (one vote per…

Christian Wissmuller
Nov 17, 2024
In the Trenches July 21, 2024

MMR Dealers' Choice Awards Nominations are Now Live!

The 2024 MMR Dealers' Choice Awards (DCA) nomination form is now live! Anyone in MI is eligible to suggest products, companies, and instruments for nomination in the 2024 DCA ballot — you can…

Christian Wissmuller
Jul 21, 2024
In the Trenches June 11, 2024

Dealer Survey: Music Stands

Folding music stands with carrying cases, conductor stands for the maestros, tabletop music stands designed for use at a desk or on the classroom floor -- there are plenty of…

Christian Wissmuller
Jun 11, 2024
In the Trenches April 28, 2024

MMR Dealer Survey: Drum Microphone Packages

Setting up a mic for a singer in the studio or onstage? Not so terribly complicated. Same applies to guitar, bass, keys, brass & woodwind -- nearly everything except DRUMS.…

Christian Wissmuller
Apr 28, 2024
In the Trenches March 25, 2024

Dealer Survey: Lighting & Effects

From Fog & Snow effects and Spotlights to Color Changers and Par Cans, today's stages and venues are brought to life with an ever-expanding variety of Lighting & Effects option.…

Christian Wissmuller
Mar 25, 2024
In the Trenches March 23, 2024

MMR Dealer Survey: Lighting & Stage Effects

Demi Lovato sings of "Neon Lights," Debbie Boone emoted that "You Light Up My Life" in 1977, and the penultimate track on the Rolling Stones' 'Exile On Main Street,' was…

Christian Wissmuller
Mar 23, 2024
In the Trenches February 13, 2024

MMR Dealer Survey: Guitar & Bass Cases and Bags

Whether gigging and recording professionals, weekend warriors, beginners, or anywhere in between, guitarists and bassists all need the means to store and travel with their instruments! That's one of many…

Christian Wissmuller
Feb 13, 2024