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In the Trenches

On-the-ground perspectives from music retail professionals.

389 Articles
Updated daily
In the Trenches October 23, 2013

Asterope Embarks National Dealer Tour

Asterope recently embarked on a nationwide tour to give music retailers the chance to experience first-hand the “Asterope difference” its audio cables make. Dealers across the U.S. had the opportunity…

Christian Wissmuller
Oct 23, 2013
In the Trenches August 29, 2013

12 Successful Ideas for Retailers to Move Pianos Today

The buyer is smarter and smarter,” declares Thomas Solich of Solich Piano. “We all are. How I buy today is drastically different from even three years ago.”Solich, who has a thriving…

Christian Wissmuller
Aug 29, 2013
In the Trenches August 2, 2013

Beacock Music Honored as Dealer of the Year

At midnight, Gayle Beacock strolled into Renaissance Hotel bar and soaked in the eruption of spontaneous applause that greeted her. She smiled, waved, and hugged, acknowledging that just a few…

Christian Wissmuller
Aug 2, 2013
In the Trenches July 4, 2013

23rd Profile of the American Dealer

For the third consecutive year, MMR’s annual dealer count remained slightly ahead of the 8,000 mark. This year’s total of 8,004 operations showed a net decline of 34 outlets. As…

Christian Wissmuller
Jul 4, 2013
In the Trenches April 1, 2013

Orange Announces Dealer & Sales Representative of the Year

Orange Amplification announced that Sweetwater Sound Inc. has been awarded USA " Dealer Of The Year 2012 and Bill McDaniel has been presented with USA Sales Representative Of The Year…

Christian Wissmuller
Apr 1, 2013