Nicola Brand Strings
Created for both the traditionalist and today’s modern musician, Nicola Brand Strings deliver superior tone and feel. Wrapped with premium metal alloy, Nicola Strings are designed for that classic vintage…
GC Appoints Bracken as VP of Merchandising and Private Brands, and Allred as VP of Merchandising
Guitar Center (GC) has announced two new key appointments to its Merchandising team: Karl Bracken as Executive Vice President of Merchandising and Private Brands, and Matt Allred as…
Yamaha and Syracuse University Present ‘Exonerated Five’ Member Kevin Richardson With Brand-New Trumpet
This past weekend, Yamaha Corporation of America and Syracuse University (SU) came together to provide a brand-new trumpet to Kevin Richardson, a member of the “Exonerated Five.” The generous gift…
KORG Takes Over City of Angels for Brand’s Tenth Brew Music Event
KORG celebrated its tenth Brew Music event in Los Angeles, California, partnering with popular music shop, Perfect Circuit, and high-end music tech brand, ROLI. Both brands hosted the growing synthesizer…
KORG Acquires High-End Drum Brand SAKAE
KORG is excited to announce they have acquired the brand of the legendary drum manufacturer, Sakae. Operations will take place in Osaka, designing new models developed by key members of…
Propellerhead Rebranded as Reason Studios, Unveils Reason 11 as Plugin
Propellerhead Software has become Reason Studios and has announced a major update to its flagship music-making software, Reason. Enabling music makers of all major digital audio workstations to plug the…
Music China Provides Multifunctional Platform for Chinese and International Brands
Music China is drawing closer and as the exhibition space fills up, the show looks forward to welcoming both exhibitors and visitors to the fairground at the Shanghai New International…
They Will be Heard! Clarinet Suppliers Embrace Innovation While Honoring Tradition
The saying (joke) when I was in school band was that, “Clarinets are like ninjas. You can’t hear them, but they’re there!” While these woodwinds’ distinctive timbre and comparatively subtle…
PRS Guitars Opens New Dedicated Manufacturing Facility in Indonesia
PRS Guitars is pleased to announce the opening of a new guitar manufacturing facility in Surabaya, Indonesia for their popular line of PRS SE Series instruments. The facility, which is…
Gibson Returns Oberheim Trademark and Brand
In a gesture of good will for the music instrument industry, Gibson and its president and CEO, James “JC” Curleigh, have granted possession of the Oberheim brand and intellectual property…
GHS Strings Adds Innovation Brand
Innovation stand-up bass strings, which have until recently been manufactured in the UK, have found a new home with GHS Strings in the USA. The specialist machinery, unique non-metallic cores,…
YCA Names Macias as Brand Director
Yamaha Corporation of America (YCA) has announced that Greg Macias has joined the company as brand director. He reports directly to Matt Searfus, corporate vice president of integrated marketing. “Greg…