Slash named first ever Gibson global brand ambassador
Gibson Brands has announced that guitarist Slash will be the first ever global brand ambassador of the company. The legendary Guns ‘n’ Roses guitar player will now develop new products with…
Slash Named First Ever Gibson Global Brand Ambassador
Gibson Brands has announced that guitarist Slash will be the first ever global brand ambassador of the company. The legendary Guns ‘n’ Roses guitar player will now develop new products with…
GC Names D'Addario Senior Vice President and Chief Customer Officer
Guitar Center (GC) announces the appointment of Jeannine D'Addario to the position senior vice president and chief customer officer for the Guitar Center brands. D’Addario’s appointment is the result of…
Ashdown Names Alexander Export Sales Manager
On August 8th, we received the following news from Ashdown's Mark Gooday:I would like to Introduce you to Lee Alexander, whom some of you may have already met at the Frankfurt…
Daisy Rock Guitars President Rebuts VICE Article
Daisy Rock Guitars president and founder, Tish Ciravolo, has rebutted a statement made in a VICE article regarding musician St. Vincent being named the "first woman ever to create her…
Joseph Doubleday Joins Majestic Percussion
Vibraphonist Joseph Doubleday has joined Majestic Percussion. Doubleday was the first vibraphonist accepted to the Jazz Studies program at the Juilliard School of Music in New York City, and also…
NAMM Board Elects New Executive Committee Members
The NAMM Board of Directors unanimously voted in the next slate of officers on July 15 at Summer NAMM in Nashville. At the meeting, the board officially welcomed each industry…
YCA Appoints Watanabe Director of Marketing for Pro Music Division
Yamaha Corporation of America (YCA) announced that Yoh Watanabe has been promoted to director of marketing for the company's Pro Music division. In this newly-formed position, Watanabe will lead the company’s…
Schecter's Tech Manager Reflects on MasterTint from Gluboost
Todd Reich, the Diamond Series operations manager at Schecter Guitar Research, recently spoke about his about his first MasterTint experience. The Schecter Guitar Research staff member was able to match…
Shure Names Humrichouser VP of its Americas and Asia Sales Organizations
Shure Incorporated has announced an expanded, global role for Mark Humrichouser, as vice president of its Americas and Asia/Pacific Sales organizations. In this role, Mark leads the Sales, Marketing, Customer…
'Copyright Handbook for Music Educators and Directors' from Alfred Music
Alfred Music has released the Copyright Handbook for Music Educators and Directors, a book detailing key aspects of copyright law that affect music educators and directors in the United States. This book was offers…
Ernie Ball 40th anniversary VP JR Pedal
The Ernie Ball 40th anniversary VP JR Pedal features a redesigned ultra-durable kevlar cord that improves potentiometer traction, giving the most precise volume control and ultra-smooth foot sweep. While the…