New to SNAMM: Music Industry Day
Whether you consider them a problem or an opportunity, our industry’s version of “muggles” will parade through the aisles of our trade show.While some exhibitors are passionate supporters of a…
A New Lease on Light: Why Renting Lighting Products Makes Sense
By Alfred Gonzalez[caption id="attachment_47718" align="alignleft"]Alfred Gonzales National sales manager, ADJ PRODUCTS[/caption]You’re probably familiar with rental programs. After all, renting band and orchestra instruments has been a mainstay of the music…
New Jersey’s Thunderball Marketing Still Treading Floodwater
[caption id="attachment_47714" align="alignleft"]Much of Thunderball's inventory was ruined in the wake of Hurricane Sandy last fall.[/caption]Like many other residents on the East Coast last fall, Joe Levy found himself on…
Peavey Electronics Announces Distribution Partnership with AMG
Peavey Electronics® has entered into a new distribution partnership with Australian Music Group (AMG), one of Australia and New Zealand’s foremost distributors of musical instruments and products. Under the terms…
Casio Donates Keyboards to New Jersey City University
[caption id="attachment_47687" align="alignleft"]Students and faculty receive new equipment from Casio.[/caption]Casio America, Inc. has donated three keyboards to New Jersey City University in memory of Dominique Romeo, the father of Rob…
Rodgers Announces Top 10 Sales Awards and Higher Revenue
[caption id="attachment_47652" align="alignleft"]Top 10 Performance Award winner Scott Lane of Lane Music, Germantown, Tennessee (right) with Rodgers Regional Sales Manager Bruce Hindla.[/caption]Rodgers Instruments Corporation President Duane Kuhn has announced the…
Audiofly Announces U.S. Headquarters Move
Audiofly recently announced its move to a new U.S. headquarters. Audiofly USA is responsible for North and South American sales and marketing efforts. The brand is headquartered in Australia by a…
Stadiumred Announces Partnership with Gibson Brands
[caption id="attachment_47621" align="alignleft"]Stadiumred[/caption]Stadiumred, a music and entertainment company based in New York, has entered into a promotional partnership with the newly named Gibson Brands. Beginning on June 15, 2013, instruments from…
New York GC Workers Vote to Unionize
The 57 workers at Guitar Center’s Manhattan retail store recently voted to form a union.The national Retail, Wholesale and Department Store Union (RWDSU) orchestrated the win, which marks the first…
Sennheiser Announces Changes to Executive Management Board
[caption id="attachment_47596" align="alignleft"]Daniel and Andreas Sennheiser [/caption]WEDEMARK, Germany — For several years now, two of the co-shareholders of the Sennheiser family business, Daniel and Dr. Andreas Sennheiser have proved themselves…
Piano Empire's New Digs
[caption id="attachment_47509" align="alignleft"]The Piano Empire Megastore in Orange County, California.[/caption]There’s no type of promotion that can beat the upside of a great location. Piano Empire president and CEO Chris Vance…
Notable New Products for Fretted Gear in 2013
RS Custom 64 Supreme GuitarNashville’s Custom Red Special Guitars are handcrafted using the same designs used to build the ‘60s models they reproduce. The 64 Supreme is built using custom-…