Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review
Electric, acoustic, and bass guitars plus amplifiers from the world's leading brands.
By Christian Wissmuller Fender’s Vintera II series has already carved out a passionate following among players who crave vintage feel without the vintage-guitar price tag. Now the brand is dialing…
By Christian Wissmuller When MMR last checked in with Carlino Guitars, founder Eddie Carlino was already carving out a distinct niche in the boutique guitar market — known for…
As a true pioneer of the electric guitar and pickup design, Gibson’s nearly 90 years of research and manufacturing have defined the sound of countless musicians and music lovers. Since…
A 40-year full-circle collaboration brings one of rock’s most iconic moments to life for real. Marshall and Spinal Tap II finally unite in a limited design collaboration that celebrates the…
C. F. Martin & Co.® proudly announces the launch of Project 91, an extraordinary new collection that brings to life 91 unique guitars, each a direct descendant of an original…
Taylor Guitars announces two new special edition acoustic guitars developed in partnership with Guitars 4 Vets (G4V), a nonprofit organization that helps U.S. veterans affected by PTSD and other service-related…
PRS Guitars has announced the 40th Anniversary Special Semi-Hollow Limited Edition. Limited to just 280 pieces worldwide, this special edition features PRS McCarty III treble and bass pickups with a…
In celebration of the Live ’25 Tour and the long-awaited return of Oasis, Gibson proudly introduces the Noel Gallagher Les Paul™ Standard — a model designed by world-renowned singer, songwriter,…
PRS Guitars recently announced its largest roster in the six-year history of the PRS Pulse Artist program. Nearly 6% bigger than last year, the class of 2026 comprises 145 artists…
One of the most iconic rock guitarists of our generation, Kirk Hammett—legendary guitarist of the multi-platinum-selling, nine-time GRAMMY® Award-winning band Metallica—continues his long-standing partnership with Gibson. Today, the iconic instrument…
Black Lion Audio is proud to introduce the Auteur Quad2, a four-channel rack-mount mic preamp that brings its celebrated Auteur sound into high-channel-count workflows without compromising on tone, build quality, or price.…
Ken Parker, legendary luthier and founder of Parker Guitars, passed away peacefully at his home on October 5, 2025 after a long, hard fought battle with cancer. Reflecting on his…
