In the Trenches

On-the-ground perspectives from music retail professionals.

382 Articles
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In the Trenches December 4, 2019

36th Annual 50 Dealer/50 State Review & Forecast

2019 Shows Promise for the Coming Years of MI Sales, Boosted by Gibson, Tagima Guitars, and Repairs, Among Other Factors   ALABAMA T Shepard's Discount Music Huntsville Tom Shepard, Owner…

MMR Staff
Dec 4, 2019
In the Trenches December 4, 2019

27th Annual Dealers’ Choice Awards

MMR’s Dealers’ Choice Awards (DCAs) are singular amongst the many end-of-year accolades bestowed upon MI suppliers by both consumer magazines and websites and trade organizations. While we’re lucky here at…

MMR Staff
Dec 4, 2019
In the Trenches July 22, 2019

ADJ Lightshow Attracts New Customers for Car Dealership from the Freeway

[caption id="attachment_67449" align="alignleft" width="460"] Photo by Brian Dowdle & Victor Nava[/caption] A California dealership recently installed an all-ADJ lighting system to transform its showroom at night and attract interest from…

MMR Staff
Jul 22, 2019
In the Trenches June 3, 2019

Nichols Tours Retailers with Signature Blackstar Series 

With the release of his limited-edition Jared James Nichols JJN-20RH MkII signature valve amplifier with matching JJN-212VOC MkII cabinet, the guitarist has taken his new customized HT20R MkII out on…

MMR Staff
Jun 3, 2019