In the Trenches

On-the-ground perspectives from music retail professionals.

382 Articles
Updated daily
In the Trenches February 21, 2017

Alfred Music Announces 2016 Premier Dealer Awards

Alfred Music recently announced the 2016 winners of the Alfred Music Premier Dealer Awards. The recipients of the awards are AMC Music, Popplers Music Store, Stanton’s Sheet Music, and Twigg Musique.…

MMR Staff
Feb 21, 2017
In the Trenches February 16, 2017

TKL Cases Establishes Retailer Support Network

The TKL Products Corp. announced its newly established, “Retailer Support Network” (RSN) sales program of authorized musical instrument retailers. In addition to the availability of its LTD™, Concept™, Vectra® and…

MMR Staff
Feb 16, 2017
In the Trenches February 16, 2017

The Music Alliance launches new dealer-friendly site

Dutch music distribution giant, The Music Alliance has revamped its UK dealer website, giving easy access to its full range of instruments and accessories which totals more than 17,000 products.…

MMR Staff
Feb 16, 2017
In the Trenches December 8, 2016

MMR Reveals Dealers' Choice Awards

The 2016 Dealers’ Choice Awards (DCA) process represents “year two” of a far more comprehensive approach, resulting in enhanced participation and verifiability. This year, MMR readers were more actively involved…

MMR Staff
Dec 8, 2016
In the Trenches December 8, 2016

50 Dealer/50 State Review & Forecast

Nationwide survey of MI retailers suggests generally ‘mixed’ outlook, although many remain concerned about effects of the recent election (Note: some of the stores contacted responded just prior to the…

MMR Staff
Dec 8, 2016
In the Trenches December 8, 2016

24th Annual Dealers’ Choice Awards

The 2016 Dealers’ Choice Awards (DCA) process represents “year two” of a far more comprehensive approach, resulting in enhanced participation and verifiability.Click here to read all about it! 

MMR Staff
Dec 8, 2016
In the Trenches December 8, 2016

24th Annual Dealers’ Choice Awards

The 2016 Dealers’ Choice Awards (DCA) process represents “year two” of a far more comprehensive approach, resulting in enhanced participation and verifiability. This year, MMR readers were more actively involved…

MMR Staff
Dec 8, 2016
In the Trenches November 30, 2016

MoneyCapsules Launches Sharing Groups for Music Retailers

MoneyCapsules® today announced the Q2 launch of MoneyCapsules Groups, which preserves sharing group features; building trustful relationships with other non-competitor retailers, learning from each other’s success and failures, and realizing that…

MMR Staff
Nov 30, 2016
In the Trenches November 10, 2016

SLM Dealer Center: Black Friday Deals for Major Brands

St Louis Music announced Black Friday & Small Business Saturday deals during November.  Promotions include some of SLM’s best sellers like Dixon, Knilling, Sigma and much more. “We’ve made sure…

MMR Staff
Nov 10, 2016
In the Trenches October 19, 2016

Zildjian Planet Z Cymbals Now Available At Select U.S. Dealers

The Avedis Zildjian Company has announced that its series of Planet Z Cymbals are now available for the first time in the United States. Made in Zildjian’s Norwell, Massachusetts manufacturing…

MMR Staff
Oct 19, 2016