In the Trenches

On-the-ground perspectives from music retail professionals.

382 Articles
Updated daily
In the Trenches December 22, 2014

Music Group Welcomes Adorama to Dealer Network

Music Group welcomes Adorama as the newest full-line reseller for its Behringer- and Bugera-branded MI products. As a significant partner in Music Group’s rapidly expanding dealer network, Adorama will carry…

MMR Staff
Dec 22, 2014
In the Trenches December 6, 2014

31st Annual Fifty Dealer/Fifty State Review & Forecast

ALABAMA Guitars and More GardendaleDustin Honeycutt, president2014 vs. 2013? We’ve had an increase of 50 percent.Hot new product line? PRS, Takamine, Peavey and Blackstar.Technological advances? Facebook and Instagram have been…

MMR Staff
Dec 6, 2014
In the Trenches December 5, 2014

22nd Annual Dealers' Choice Awards

The 2014 Dealers’ Choice Awards again brought together hundreds of enthusiastic music products retailers to select the lines that made this year a success. This winning slate of instrument, sound, lighting and…

MMR Staff
Dec 5, 2014
In the Trenches December 4, 2014

D'Addario To Implement Dealer Authorization Program

D’Addario has always supported the philosophy that accessories should be accessible,” comments Vice President of Sales, David Via.  “However, that does not remove us from our responsibilities of proper channel…

MMR Staff
Dec 4, 2014
In the Trenches November 30, 2014

22nd Annual Dealers’ Choice Awards

The 2014 Dealers’ Choice Awards again brought together hundreds of enthusiastic music products dealers to nominate the lines that made this year a success.  This winning slate of instrument, sound,…

MMR Staff
Nov 30, 2014
In the Trenches July 19, 2014

2014 NAMM Top 100 Dealers Awards

Rand and Cindy Cook of Santa Fe, New Mexico's The Candyman Strings & Things receive the 2014 Dealer of the Year award from NAMM chairman Larry Morton (Hal Leonard Corporation), as…

MMR Staff
Jul 19, 2014
In the Trenches July 7, 2014

24th Annual Profile of the American Dealer

The 2014 edition of our annual summer dealer count and breakdown represents a major milestone in how MMR collects and verifies this type of information. The numbers presented reflect a…

MMR Staff
Jul 7, 2014
In the Trenches July 6, 2014

Yamaha Dealers Piano Pros Training Tour

Yamaha Corporation of America’s Keyboard Division recently completed a six-city Piano Pros Training Tour, which offered Yamaha dealers enhanced marketing and sales strategies, in-depth product demonstrations, technology training and education,…

MMR Staff
Jul 6, 2014
In the Trenches June 3, 2014

Step Up to the Plate, B&O Dealers

There’s much talk in the industry of “creating music makers” and, while it’s certainly an important first step to get that customer in the door, making that initial purchase, the…

MMR Staff
Jun 3, 2014
In the Trenches May 9, 2014

NAMM Announces Top 100 Dealers of 2014

The National Association of Music Merchants (NAMM) applauds thriving music instrument and product retailers from around the world with the announcement of the 2014 Top 100 Dealers. These industry trailblazers…

MMR Staff
May 9, 2014