In the Trenches

On-the-ground perspectives from music retail professionals.

380 Articles
Updated daily
In the Trenches December 5, 2014

22nd Annual Dealers' Choice Awards

The 2014 Dealers’ Choice Awards again brought together hundreds of enthusiastic music products retailers to select the lines that made this year a success. This winning slate of instrument, sound, lighting and…

MMR Staff
Dec 5, 2014
In the Trenches December 4, 2014

D'Addario To Implement Dealer Authorization Program

D’Addario has always supported the philosophy that accessories should be accessible,” comments Vice President of Sales, David Via.  “However, that does not remove us from our responsibilities of proper channel…

MMR Staff
Dec 4, 2014
In the Trenches November 30, 2014

22nd Annual Dealers’ Choice Awards

The 2014 Dealers’ Choice Awards again brought together hundreds of enthusiastic music products dealers to nominate the lines that made this year a success.  This winning slate of instrument, sound,…

MMR Staff
Nov 30, 2014
In the Trenches July 19, 2014

2014 NAMM Top 100 Dealers Awards

Rand and Cindy Cook of Santa Fe, New Mexico's The Candyman Strings & Things receive the 2014 Dealer of the Year award from NAMM chairman Larry Morton (Hal Leonard Corporation), as…

MMR Staff
Jul 19, 2014
In the Trenches July 7, 2014

24th Annual Profile of the American Dealer

The 2014 edition of our annual summer dealer count and breakdown represents a major milestone in how MMR collects and verifies this type of information. The numbers presented reflect a…

MMR Staff
Jul 7, 2014
In the Trenches July 6, 2014

Yamaha Dealers Piano Pros Training Tour

Yamaha Corporation of America’s Keyboard Division recently completed a six-city Piano Pros Training Tour, which offered Yamaha dealers enhanced marketing and sales strategies, in-depth product demonstrations, technology training and education,…

MMR Staff
Jul 6, 2014
In the Trenches June 3, 2014

Step Up to the Plate, B&O Dealers

There’s much talk in the industry of “creating music makers” and, while it’s certainly an important first step to get that customer in the door, making that initial purchase, the…

MMR Staff
Jun 3, 2014
In the Trenches May 9, 2014

NAMM Announces Top 100 Dealers of 2014

The National Association of Music Merchants (NAMM) applauds thriving music instrument and product retailers from around the world with the announcement of the 2014 Top 100 Dealers. These industry trailblazers…

MMR Staff
May 9, 2014
In the Trenches March 3, 2014

2014 NAMM Top 100 Dealer Awards

Music-products industry retailers take center stage as NAMM presents the Top 100 Dealer Awards July 18 at Summer NAMM in Nashville. Entries are now being accepted for the awards, which focus on…

MMR Staff
Mar 3, 2014
In the Trenches February 25, 2014

Alfred Music Announces 2013 Dealer Awards

[caption id="attachment_49184" align="alignleft" width="800"]Alfred's Antonio Ferranti and Ron Manus with Long & McQuade's Bob Kohl (center).[/caption]Alfred Music announced the winners of the 2013 Alfred Music Premier Dealer Awards at the…

MMR Staff
Feb 25, 2014