In the Trenches

On-the-ground perspectives from music retail professionals.

382 Articles
Updated daily
In the Trenches August 3, 2021

Fender Announces Newest 2021 Products for Summer Online Dealer Experience

  [caption id="attachment_78432" align="alignleft" width="460"] Fender Kurt Cobain Jag-Stang[/caption] Fender Musical Instruments Corporation (FMIC) continues its 75th anniversary year with new gear personalized for every player to meet their aspirations…

MMR Staff
Aug 3, 2021
In the Trenches June 28, 2021

Customer Service Required

Savvy Salespeople Drive Purchases of Drums & Percussion Cases It stands to reason that products geared towards the gigging musician – such as protective cases and bags – took a…

MMR Staff
Jun 28, 2021
In the Trenches June 7, 2021

Martin Custom Shop Expert Dealer Program Launches

Martin Guitar has launched a new Custom Shop Experts Dealer program with 35 dealers from around the world who are specially trained and recognized for their expertise in helping guitarists…

MMR Staff
Jun 7, 2021
In the Trenches June 1, 2021

Meyer Sound Appoints Sweetwater Sound as New Authorized Dealer

Meyer Sound has appointed Sweetwater Sound of Fort Wayne, IN as a new authorized e-tailer for the company’s line of self-powered loudspeakers for music reinforcement and recording applications. As of…

MMR Staff
Jun 1, 2021
In the Trenches May 27, 2021

NAMM Congratulates the 2021 Top 100 Dealers

NAMM is pleased to announce the list of enterprising and resilient music product retailers to be honored at the organization's Top 100 Dealer Awards. Now in its eleventh year, the annual…

MMR Staff
May 27, 2021
In the Trenches April 29, 2021

KHS America Offers Free NUVO Dealer Training & POP Displays

KHS America recently announced the addition of NUVO pre-band instruments and WindStars curriculum to its distribution. Featuring a lightweight, ergonomic design, NUVO instruments are constructed of durable plastic and are…

MMR Staff
Apr 29, 2021