Sennheiser to Open ‘Pop Up’ Stores
In anticipation of the holiday season, Sennheiser will open two temporary concept stores in the U.S., running from November 22nd to December 28th. To increase consumer awareness of Sennheiser brand,…
Yamaha ‘Test Drive A Hybrid’ Retail Promo Returns
In late October, Yamaha once again kicked off its national “Test Drive A Hybrid” promotion to acquaint more consumers with its groundbreaking series of “hybrid” pianos. The growing family of instruments—namely,…
Data Theft - Smaller Retailers are Even More Vulnerable to a Security Breach
In the past year, high-profile instances of data theft at Home Depot and Target, affecting tens of millions of customers, brought the problem of cyber attacks to the forefront of…
Arriba Cases Expands East Coast Sales Team
The first company exclusively dedicated to supplying lighting and audio equipment cases, Arriba's success has created a need for the company to expand its East Coast sales team.To keep up with the…
Retail Ready for Its Close-Up
Marshall McLuhan’s famous dictum, “The medium is the message,” rings as true for retail as it does for media. While the Internet-era nostrum that “content is king” remains plenty valid,…
10 Key Strategies to Maximize Your eBay Sales and Profits
This July at Summer NAMM, Blues Angel Music owner, Jim DeStafney and I presented a NAMM U session on "Ten Key Strategies To Maximize eBay Sales and Profits." We've found…
Fender Shares Strategic Initiatives with Key N. American Dealers
Fender Musical Instruments Corporation held a two-day business meeting the week of Aug. 4 with key North American dealers at the Fender Visitor Center in Corona, California. FMIC interim CEO…
GC Opens New Flagship Store in Times Square
Last Thursday, August 7th, Guitar Center celebrated the grand opening of its newest retail location at 218 W. 44th Street in the heart of NYC’s Times Square.The new store (GC’s…
Getting the Most Out of Back to School Sales
By the time you receive this issue of MMR, your store likely already has in place plans to attract student and parent customers as kids return to school in September.…
2014 NAMM Top 100 Dealers Awards
Rand and Cindy Cook of Santa Fe, New Mexico's The Candyman Strings & Things receive the 2014 Dealer of the Year award from NAMM chairman Larry Morton (Hal Leonard Corporation), as…
Shure Welcomes Valley and Desalernos to Sales Team
Shure Incorporated has hired two new associates to the sales team of the Company’s Americas Business Unit. Tim Valley has been named regional sales manager for the Pro Systems Group…
Fishman Expands Sales Force
Because of growth spurred by products such as the new Fluence™ pickups and TriplePlay® Wireless Guitar Controller, Fishman has added John Polino and Gary Lopez to its sales force.A guitarist…