Fender Player Series Jaguar
Days before this year’s Summer NAMM Show, Fender caught the attention of players and retailers with the announcement that the brand’s long-running Mexican Standard Series was being discontinued. The “replacement”…
Breedlove Frontier Concertina E (All-Mahogany)
I’m not usually an “acoustic guitar guy.” Sure, I have a couple and I of course see how acoustics are great for songwriting and travelling and all of that, but…
MI Retailers Working with Nonprofits & Government: A Win- Win
Brick and mortar MI retailers understand all too well the need to dig into their community relationships to fight off the impact of big-box stores who continue to invade their…
MI Dealers are On the Case, but for Some it’s a Mixed Bag Trends in the Sales of Cases & Bags in 2018
Nearly 40 percent of the participants in this month’s retailer survey (sent out to over 300 MI dealers) report level sales in 2018 when it comes to the Cases &…
And Now For Something Completely… Familiar
Whether the catalyst has been the now-infamous Washington Post article from last summer, the hopes/ questions brought about by the (now long ago) cultural phenomenon of “Guitar Hero” and “Rock…
‘Quality Over Quantity:’ Hans-Peter Wilfer of Warwick & Framus
Framus is a storied guitar line that first existed from the mid- ’40s through to the mid-‘70s, attracting some fairly well-known players along the way (Paul McCartney, Bill Wyman, John…
Could a Jazz Piano Major from Berklee Re-energize the Music Business?
At last year’s NAMM show I spoke on a panel for Guitar & Accessories Marketing Association (GAMA) about ways of reviving and creating fresh interest in guitar. That moment afforded…
'Let's Dance' Updates Lighting Rig with CHAUVET Professional Fixtures
The German television program Let’s Dance has added even more color and glamour to its presentation by expanding its lighting rig to include 12 CHAUVET Professional Maverick MK1 Hybrid fixtures. Lighting designer David…
Fix This
During the late and most decidedly unlamented Great Recession, automobile dealers found themselves taking it especially hard on the chin. Over the course of what is now semi-officially known the…
The Most Bang For Your Buck: Maximizing Your Facebook Ad Potential
Almost no one can deny that in 2018, having your store represented on social media is essential. And with the ever-changing algorithms on Facebook, regular posts just don’t get the…
South African deal for Audio-Technica
Audio-Technica has announced the appointment of a new distributor for both its consumer and professional audio products in South Africa. Effective from 1st September 2018, Pro Audio (located near Johannesburg),…
D’Addario Spends Time Backstage at The AFROPUNK Festival
On August 25 and 26, D’Addario representatives were backstage at the AFROPUNK festival, sampling product, signing up Players Circle members and talking to the artist community about D’Addario and the D’Addario…