Ovation Names Wallace as Brand Manager

KMC Music has appointed Darren Wallace as brand manager for Ovation Guitars. As a master luthier, Wallace has been an integral part of Ovation’s product design and development throughout his 21 years with the company. He began his career at Ovation managing the Standard Balladeer Cell, working up to production manager and then Engineering and R&D manager. As brand manager, Wallace will oversee all Ovation brand activity, including manufacturing, new product development and strategic marketing.

Wallace had this to say about his preferment, “Since its inception, Ovation has been the most technologically advanced acoustic guitar in the industry. In my new role as brand manager, I look forward to pushing the envelope of acoustic-electric guitar design, while at the same time preserving and paying tribute to the long history of our iconic brand.”

Although the company recently ceased manufacturing guitars in its Connecticut facilities, production continues in its overseas plants.