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In the Trenches

On-the-ground perspectives from music retail professionals.

389 Articles
Updated daily
In the Trenches March 29, 2018

Electro-Harmonix Launches Global B2B E-Commerce Website and Dealer Portal

​Electro-Harmonix has introduced a new web presence for retailers, shop.ehx.com, which provides customized service and accessibility, including:  ·         24/7 ordering experience optimized for all devices·         On-demand account information, order status and tracking details·         Easy…

Christian Wissmuller
Mar 29, 2018
In the Trenches March 27, 2018

DANSR Adds Coulter as Customer Service Manager

​DANSR has announced the addition of Alicia Coulter as customer service manager.  Coulter grew up in Indianapolis and has spent the last four years in customer service and sales with…

Christian Wissmuller
Mar 27, 2018
In the Trenches January 25, 2018

Peavey Returns to Direct to Dealers in Canada

Peavey Electronics® has announced that they will now sell direct to Canadian dealers. Peavey will now process orders directly from their Meridian, MS, corporate office and fulfill orders from their new…

Christian Wissmuller
Jan 25, 2018
In the Trenches December 6, 2017

25th Annual Dealers’ Choice Awards

A quarter-century of Dealers’ Choice Awards (DCAs)! It’s our “Silver Anniversary!” That’s a pretty significant milestone and, boy, did voters come out in droves to celebrate. The 2017 process far…

Christian Wissmuller
Dec 6, 2017
In the Trenches December 6, 2017

25th Annual Dealers’ Choice Awards

A quarter-century of Dealers’ Choice Awards (DCAs)! It’s our “Silver Anniversary!” That’s a pretty significant milestone and, boy, did voters come out in droves to celebrate. The 2017 process far…

Christian Wissmuller
Dec 6, 2017
In the Trenches December 6, 2017

34th Annual 50 Dealer/50 State Review & Forecast

A Nationwide Survey of MI Retailers Suggests Things Are Looking Up, While Internet Sales Remain a Threat ALABAMAHomewood MusicHomewoodBob Tedrow, OwnerHow has 2017 compared to 2016 for your store? Considering…

Christian Wissmuller
Dec 6, 2017
In the Trenches December 4, 2017

25th Annual Dealers' Choice Awards Winners Announced!

Be sure to check out the December issue of MMR to learn about the winners of the 2017 Dealers' Choice Awards - the 25th year of these annual honors.

Christian Wissmuller
Dec 4, 2017