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In the Trenches

On-the-ground perspectives from music retail professionals.

389 Articles
Updated daily
In the Trenches August 17, 2014

Fender Shares Strategic Initiatives with Key N. American Dealers

Fender Musical Instruments Corporation held a two-day business meeting the week of Aug. 4 with key North American dealers at the Fender Visitor Center in Corona, California.  FMIC interim CEO…

Christian Wissmuller
Aug 17, 2014
In the Trenches July 19, 2014

2014 NAMM Top 100 Dealers Awards

Rand and Cindy Cook of Santa Fe, New Mexico's The Candyman Strings & Things receive the 2014 Dealer of the Year award from NAMM chairman Larry Morton (Hal Leonard Corporation), as…

Christian Wissmuller
Jul 19, 2014
In the Trenches July 7, 2014

24th Annual Profile of the American Dealer

The 2014 edition of our annual summer dealer count and breakdown represents a major milestone in how MMR collects and verifies this type of information. The numbers presented reflect a…

Christian Wissmuller
Jul 7, 2014
In the Trenches July 6, 2014

Yamaha Dealers Piano Pros Training Tour

Yamaha Corporation of America’s Keyboard Division recently completed a six-city Piano Pros Training Tour, which offered Yamaha dealers enhanced marketing and sales strategies, in-depth product demonstrations, technology training and education,…

Christian Wissmuller
Jul 6, 2014
In the Trenches June 3, 2014

Step Up to the Plate, B&O Dealers

There’s much talk in the industry of “creating music makers” and, while it’s certainly an important first step to get that customer in the door, making that initial purchase, the…

Christian Wissmuller
Jun 3, 2014
In the Trenches May 9, 2014

NAMM Announces Top 100 Dealers of 2014

The National Association of Music Merchants (NAMM) applauds thriving music instrument and product retailers from around the world with the announcement of the 2014 Top 100 Dealers. These industry trailblazers…

Christian Wissmuller
May 9, 2014
In the Trenches March 3, 2014

2014 NAMM Top 100 Dealer Awards

Music-products industry retailers take center stage as NAMM presents the Top 100 Dealer Awards July 18 at Summer NAMM in Nashville. Entries are now being accepted for the awards, which focus on…

Christian Wissmuller
Mar 3, 2014
In the Trenches February 25, 2014

Alfred Music Announces 2013 Dealer Awards

Alfred Music announced the winners of the 2013 Alfred Music Premier Dealer Awards at the annual NAMM Show held in Anaheim. The recipients of the awards were Long & McQuade,…

Christian Wissmuller
Feb 25, 2014
In the Trenches February 12, 2014

Daisy Rock Announces 2013 Premier Dealer Award

Daisy Rock Girl Guitars announced the winner of the 2013 Daisy Rock Girl Guitars Premier Dealer Award at the annual NAMM Show held in Anaheim, CA. The recipient of the…

Christian Wissmuller
Feb 12, 2014
In the Trenches February 9, 2014

Lowrey 25th Anniversary Dealer Summit

April 6-7, 2014
: Set these dates aside for Lowrey's Silver Anniversary Dealer Summit.Join the celebration of our valued relationships and participate in business development sessions.  Sunday, April 67-9pmLowrey Dealer ReceptionA…

Christian Wissmuller
Feb 9, 2014