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In the Trenches

On-the-ground perspectives from music retail professionals.

389 Articles
Updated daily
In the Trenches December 13, 2023

So How Was 2023 for Musical Instrument Dealers, Really?

As is tradition at this point, I gratefully cede this space in our year-end issue to the folks who truly know what’s going on in MI retail – the dealers,…

Christian Wissmuller
Dec 13, 2023
In the Trenches October 13, 2023

MMR Dealer Survey: Headphones

A must-have for home recording enthusiasts, DJs, podcasters, and music fans who enjoy intimate listening experiences, Headphones are essential gear for nearly anyone involved in the creation and appreciation of…

Christian Wissmuller
Oct 13, 2023
In the Trenches September 5, 2023

KHS America B2B Dealer Portal Now Live

KHS America is excited to announce their recently launched B2B portal, providing dealers a streamlined platform with up-to-date information that can meet their business needs anytime, day or night. The…

Christian Wissmuller
Sep 5, 2023
In the Trenches September 1, 2023

Top 100 Global Retailers Recognized by NAMM

NAMM (www.namm.org/news), the world’s largest not-for-profit music trade organization representing the $17 billion music industry, announced its list of independent music product retailers to be honored at the Top 100…

Christian Wissmuller
Sep 1, 2023
In the Trenches August 30, 2023

2023 MMR Dealers' Choice Awards Nomination Process - Ends 9/18!

The nomination process for the 2023 Dealers' Choice Awards (DCAs) has now begun. While only current MMR subscribers are eligible to vote for the ultimate award-winners in the fall, all are welcome to suggest brands…

Christian Wissmuller
Aug 30, 2023
In the Trenches August 16, 2023

MMR Dealer Survey: Guitar & Bass Cases and Gig Bags

How to get your fretted instrument to practice, lessons, or gigs without that precious cargo getting bashed about? Cases and bags to the rescue! If Guitar & Bass Cases and…

Christian Wissmuller
Aug 16, 2023
In the Trenches July 29, 2023

MMR Dealer Survey: Back to School Season 2023

It's that time of year - young students and their parents are preparing for the Fall Semester. Are you having any "Back to School" sales or promotions? What's your relationship…

Christian Wissmuller
Jul 29, 2023