A Tale of Two Strangely Similar Retailers
Two iconic American brands have been in the headlines lately, both for the same reason. Guitar (and lots else – we’ll get to that shortly) maker Gibson entered Chapter 11…
Buffet Crampon USA Hosts School Music Dealer Summit
Buffet Crampon USA hosted their first School Music Dealer Summit Meeting on November 14 and 15 at Buffet Crampon headquarters in Jacksonville, Florida. School music dealers from around the country…
GC Holds Week-long Celebration for the Remodel of its Flagship Hollywood Store
[caption id="attachment_64059" align="alignleft" width="460"] The redesigned Guitar Center Hollywood store features a vibrant new mural on the façade of the store, symbolizing an extension of the Guitar Center brand and…
New Global Sales Head for Elixir
Elixir Strings has named Krista Krouse as global sales leader heading up the strategic sales growth of the Elixir Strings business worldwide. “I couldn’t be more energised to strengthen and grow…
Staccato Outburst: Snare Drum Sales, Trends, and Best Practices in 2018
It’s the 2 and 4 that provides the “snap” for the backbeat in popular music, the defining sound of the classic military marching beat, and an integral catalyst behind any…
Practice Makes Perfect: When Retail and Rehearsal Studios Combine
[caption id="attachment_63876" align="alignleft" width="460"] Photo courtesy of Gavin Whitner[/caption] Much has been written (especially by me) about the decline of the recording studio business. As the ability to make high-quality…
Dealer Events Launch Xone:96 Mixer
Selected UK Xone dealers will simultaneously stage free in-store events to launch the newly launched Xone:96 DJ Mixer. Those in attendance will be able to enjoy a hands-on experience, guided by members of…
Peavey Hosts Youth Workshop and Panel as 2018 NYDJCON Sponsor
Peavey will sponsor a DJ Workshop & Panel for Youth during the upcoming 2018 NYDJCON, the New York DJ Convention. Both the workshop and convention, where Peavey will be a…
A ‘Diverse Type of Operation:’ Roger’s Piano Proves There’s No Such Thing as a ‘Typical Day’ in Piano Sales
Much of the Roger’s Piano’s story comes off as unexpected: the fact that the founder, Roger Shaffer, initially started a guitar and accessories company; the fact that co-owner Carol Wu…
Making a Stand: Re-AXE Products is Changing the Way Players and MI Dealers Think About Guitar Stands
Since late 2011 guitarists and retailers have been discovering – and embracing – the Axe-Handler, a compact and versatile stand that a guitar “leans” into, rather than being suspended as…
Teaching Guitar Workshop Celebrates 25th Anniversary with Expanded Programming and Locations for 2019
To commemorate 25 years of teaching school teachers to start guitar programs, Teaching Guitar Workshop (TGW) is greatly expanding their reach with more information and more free gear. TGW's ongoing…
Beck Named Central Territory Sales Manager for Korg USA
Korg USA, Inc. continues to expand their growing sales team with the hire of Brian Beck, a seasoned musician and sales rep for the role of Central Territory Sales Manager.…