Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

In the Trenches

On-the-ground perspectives from music retail professionals.

385 Articles
Updated daily
In the Trenches January 24, 2024

C.F. Martin & Co. Receives MMR Dealers' Choice Award

Prior to "day-one" of the 2024 NAMM Show, MMR's Matt King presented C.F. Martin & Co. president & CEO Thomas Ripsam and executive chairman Christian Frederick Martin IV with Martin…

MMR Staff
Jan 24, 2024
In the Trenches January 21, 2024

MMR Dealer Survey: Clarinet & Saxophone Reeds

Two of the most prominent and popular reed instruments are the Clarinet and Saxophone. Players of both require frequent replacement of -- you guessed it! -- reeds. In this month's…

MMR Staff
Jan 21, 2024
In the Trenches January 9, 2024

Live Wires: MI Retailers on Instrument Cable Sales in 2024

With over 65 percent (66.7%) of participating dealers in this month’s survey reporting sales level with those from last winter, ¼” instrument cables would seem to be – perhaps unsurprisingly…

MMR Staff
Jan 9, 2024
In the Trenches January 1, 2024

MI Dealer Survey: Clarinet & Saxophone Reeds

One of the most essential B&O accessories out there, Clarinet & Saxophone Reeds represent repeat sales and serious profits for savvy MI retailers. MMR polls over 400 dealers to learn what…

MMR Staff
Jan 1, 2024
In the Trenches December 27, 2023

MMR Dealer Survey: Instrument (1/4") Cables

Finely crafted instruments, top-notch amplifiers, a well-curated assortment of FX: none of it means much without cables to connect everything together! If cables are an integral accessory for your MI…

MMR Staff
Dec 27, 2023
In the Trenches December 13, 2023

31st Annual Dealers’ Choice Awards

2023 saw record-breaking numbers in Dealers’ Choice Awards (DCAs) voting, as well as some of the tightest races, per category, in the awards’ 31-year history. In addition to some repeat…

MMR Staff
Dec 13, 2023