In the Trenches

On-the-ground perspectives from music retail professionals.

382 Articles
Updated daily
In the Trenches July 29, 2023

MMR Dealer Survey: Back to School Season 2023

It's that time of year - young students and their parents are preparing for the Fall Semester. Are you having any "Back to School" sales or promotions? What's your relationship…

MMR Staff
Jul 29, 2023
In the Trenches June 27, 2023

NAMM Launches Top 100 Dealer Awards

NAMM’s retail members are now welcome to submit their successful ideas, new innovations and best practices for the annual Top 100 Dealer Awards. Returning for its 13th year, the awards…

MMR Staff
Jun 27, 2023
In the Trenches June 6, 2023

Dealer Survey: Keyboard Cases

Whether lugging the instrument to practice, a gig, or the recording studio all keyboard players need cases to provide reliable, portable protection for their gear. We poll over 400 MI…

MMR Staff
Jun 6, 2023
In the Trenches May 5, 2023

MMR Dealer Survey: Woodwind Mouthpieces

We invite you to participate in this month's MI retailer survey on the subject of Woodwind Mouthpieces. If this topic pertains to your business model, please take a few moments…

MMR Staff
May 5, 2023
In the Trenches May 2, 2023

Dealer Survey: Woodwind Mouthpieces

It’s the component of single-reed woodwind instruments that connects - literally - with the player. In the June issue of MMR, we reach out to MI retailers to learn what…

MMR Staff
May 2, 2023
In the Trenches April 13, 2023

2022 MMR Dealers' Choice Award Winners at the 2023 NAMM Show

[caption id="attachment_84283" align="alignleft" width="460"] MMR publisher Mike Lawson with Riversong's Mike Miltimore (holding the Dealers' Choice Award trophy for Acoustic Guitar of the Year) and Lee Miltimore[/caption] [caption id="attachment_84285" align="alignleft"…

MMR Staff
Apr 13, 2023
In the Trenches March 19, 2023

MMR Dealer Survey: USB Microphones

We invite you to participate in our next MI Dealer Survey -- this month on the topic of USB Microphones. If this subject relates to your retail business, please take…

MMR Staff
Mar 19, 2023
In the Trenches January 11, 2023

MMR Dealer Survey: Cymbals

We welcome you to participate in this month's MI retailer survey on the topic of drum cymbals. If this subject is of relevance to your business, please take a few…

MMR Staff
Jan 11, 2023
In the Trenches December 18, 2022

MMR Dealer Survey: Trumpet Mouthpieces

We invite you to take part in our next MI retailer survey on the subject of trumpet mouthpieces. If this topic is of relevance to your business, please take a few…

MMR Staff
Dec 18, 2022