User Friendly: Audio Interface Sales During the Pandemic and Beyond
As with a handful of other fiefdoms within the world of MI, the pandemic has actually been good for sales of pro audio equipment – in particular entry- and mid-level…
‘We’re Here to Help:' MIRC Offers Creative Solutions Benefitting Both Dealers and Vendors
Unfamiliar with MIRC, or only vaguely aware of what it does or how? That’s both not necessarily “your fault,” nor surprising. “For a long time, the previous owner of MIRC…
Shine a Light: Lighting & Stage Effects Sales Still Struggling
As goes the fate of live music performance, so too goes the fortunes of related income and purchases. While perhaps not connected in quite so obvious a manner to a…
Tales from the Unknown Sales Rep: You Need to Hire and Train SALES People
Well – here we are in part two of the Tales From the Unknown MI Sales Rep. What wonderful words of wisdom, advice, or tom-foolery shall we discuss today? I…
'Music & Sound Retailer' to Cease Publication
On October 4 2021, The Hazan Media Group announced in an email that it would be halting publication of The Music & Sound Retailer, Sound & Communications, and DJ Times. "We are not alone…
Focusrite Celebrates 10 Years of Scarlett Interfaces with New Marketing Initiatives to Help Support MI/Pro Audio Retailers
[caption id="attachment_79214" align="alignleft" width="460"] Focusrite is kicking off a retrospective of its Scarlett range of USB audio interfaces, officially marking their 10th anniversary in fall 2021[/caption] Focusrite is kicking…
Vote Now to Determine the Winners of MMR's 2021 Dealers' Choice Awards
2021 Dealers' Choice Awards Online Voting is now live!!! We invite all current MMR subscribers to vote (one ballot per subscriber) for their selections across all 17 categories by clicking…
Korg USA Hires Andrew Moore as International Sales Manager for Aguilar and Spector Brands
Korg USA announces the hiring of Andrew Moore as International Sales Manager for Aguilar Musical Instruments and Spector Musical Instruments. In this new role, Moore will be responsible for Spector…
Gibson Custom Shop 1958 Korina Flying V and Explorer Re-Issue
In 1958, Gibson introduced, and shipped only 19 Explorers and 81 Flying Vs. With their space-age, futuristic designs that were ahead of their time, these instantly recognizable guitars are highly--collectible…
No Brand Loyalty? MI Retailers Weigh in on Nylon Guitar Strings
One of the more common refrains amongst the dealers who participated in this month’s poll on the topic of classical guitar strings was that players don’t seem to be especially…
Class Act - Classical Guitar Sales in 2021
When discussing MI since the pandemic, certain subjects inevitably take center stage: voluntary or mandated store-closings or enforced capacity limits; supply-chain interruptions; mask mandates and enhanced safety and cleanliness protocols;…
Drum Workshop Appoints Matt Wechsler as Chief Marketing Officer
Drum Workshop, Inc. (DW) is excited to announce that it has hired Matt Wechsler as Chief Marketing Officer. He will oversee the company's global marketing function across the full Drum…