Martin Audio Launches New Online Merchandise Store
Martin Audio has set up a new online Official Merchandise store to coincide with its 50th anniversary year. A comprehensive range of high-quality clothing and accessories is now available for…
Martin Custom Shop Expert Dealer Program Launches
Martin Guitar has launched a new Custom Shop Experts Dealer program with 35 dealers from around the world who are specially trained and recognized for their expertise in helping guitarists…
DPA Microphones Welcomes Søren Høgsberg as EVP of Sales and Marketing
DPA Microphones is pleased to announce the appointment of Søren Høgsberg as Executive Vice President of Sales and Marketing, effective immediately. As a former executive with many of Denmark’s leading…
On the March: Marching Bass Drum Sales
With many school music programs constrained or temporarily put on hold during the pandemic, it’s no surprise that sales of marching bass drums in 2020 nosedived – hard. As restrictions…
Hammered: Sales of B&O Mallets
As Ed Intagliata of San Fernando, California’s Cassell’s Music puts it, “With our mallet sales coming almost exclusively from schools and our local schools not meeting for the past year,…
Meyer Sound Appoints Sweetwater Sound as New Authorized Dealer
Meyer Sound has appointed Sweetwater Sound of Fort Wayne, IN as a new authorized e-tailer for the company’s line of self-powered loudspeakers for music reinforcement and recording applications. As of…
NAMM Congratulates the 2021 Top 100 Dealers
NAMM is pleased to announce the list of enterprising and resilient music product retailers to be honored at the organization's Top 100 Dealer Awards. Now in its eleventh year, the annual…
Yamaha Names Shalhoup VP of Sales Enablement
Yamaha has announced that it has promoted John Shalhoup to the role of Vice President of Sales Enablement. A 23 year veteran of Yamaha, Shalhoup was previously Senior Director of…
How COVID-19 Impacted Musical Instrument Sales Online
Ahead of “Buy a Musical Instrument Day” on May 22, the data science team at Pattern, a global ecommerce company, tracked consumer demand (or the number of people shopping for a…
Primed for the Rebound: PA System Sales
PA System Sales Struggled in the Past Year, but Suppliers are Ready for a Return to Live Performance In my last editorial column (“Keep the Lights On” – MMR April…
Live to Fight Another Day: Sales of Live Sound Mixers During the Pandemic
As reported often within the pages of MMR live sound reinforcement was (still is!) up against the wall during the pandemic. Nonetheless, we reached out to over 300 MI retailers…
KHS America Offers Free NUVO Dealer Training & POP Displays
KHS America recently announced the addition of NUVO pre-band instruments and WindStars curriculum to its distribution. Featuring a lightweight, ergonomic design, NUVO instruments are constructed of durable plastic and are…