This New Era at Gibson
Full disclosure: I worked (for only) about three years at Gibson, in the 1990s, and left there (the first time) on good terms. I got to do cool things, work…
Headed South By Southwest: ‘Weirdness’ and Enthusiasm for the Arts Drive Prosperity in Austin, Texas
Standing on 6th Street in Austin in the middle of March, it’s easy to see why Austin is one of the biggest – and perhaps most underrated – music cities…
Making Electric History in Motor City: The Michigan Guitar Show Celebrates 30 Years
Up near Motor City, there’s a decades-old electric tour de force that just won’t quit. The road to 30 years of the Michigan Guitar Show has not been an easy…
Take Your Pick: Sales of Guitar & Bass Picks
With just over half (51.2 percent) of participants in this month’s dealer survey (sent out to over 300 retailers) reporting sales in 2019 as being level to the numbers from…
It’s Complicated: Being a Musician in the 21st Century Requires So Much More than Music
The first great technological paradigm shift for musicians occurred when they went from saving up their money to go into the studio to, instead, using that money to buy the…
Paradise City
Each July, MMR takes a close look at the MI scene – on both the retail and vendor sides – of a particular U.S. metro area. This year, we decided…
Identity Theft, Part II
Last month, my MMR column focused on education and awareness of identity theft, a crime which has impacted every part of our life. Types of information which have been compromised…
Killing the Goose of Engagement: Facebook and YouTube’s Biggest Mistake
When Advertising Fails the Customer Customer engagement is the only thing that matters in branding and businesses. That’s it – nothing else matters…Nothing. Imagine a corporate executive suggesting an idea…
SABIAN Revamps U.S. Sales Team
SABIAN has refocused its U.S. Sales team while continuing to strengthen its position as the leading cymbal brand for Unbound drummers. Tom O’Dea has been named U.S. sales…
Dear Reality Becomes Part of Sennheiser Group
Audio specialist Sennheiser took a majority shareholding in Dear Reality GmbH on 1 July 2019. The expert in spatial audio algorithms and VR/AR audio software will continue to operate as…
New Faces On Board at KORG USA, Inc.
KORG USA, Inc.’s Marketing and Product Development teams are excited to welcome Emily Shortell as the company’s Digital Content Specialist and Ian Pritchard as Product Manager for Guitar Brands. Shortell,…
The Gentlemen Trio Tours Light with Allen & Heath
The Gentlemen Trio performs their signature “cinematic pop” using a compact Allen & Heath dLive C1500 Surface and CDM32 MixRack at FOH and two IP8 Remote Controllers at monitors –…