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In the Trenches

On-the-ground perspectives from music retail professionals.

389 Articles
Updated daily
In the Trenches April 13, 2016

Relish readies UK launch with value-added dealer packages

Swiss manufacturer, Relish Guitars, is launching its range of innovative design-led guitars in the UK with a number of different purchase packages offering up to a 79 per cent ROI.…

Ronnie Dungan
Apr 13, 2016
In the Trenches March 14, 2016

Music Exchange Named ‘Dealer of the Year’ by Yamaha

The Keyboard division of Yamaha Corporation of America names Music Exchange “Overall Dealer of the Year” for the second year in a row at the 2016 NAMM Show, held recently…

Christian Wissmuller
Mar 14, 2016
In the Trenches March 3, 2016

NAMM Top 100 Dealer Awards open for nominations

NAMM’S sixth annual Top 100 Dealer Awards nominations are now open.  The retail awards will be presented Friday, 24th June during Summer NAMM in Nashville.“Many members have told us that…

Ronnie Dungan
Mar 3, 2016
In the Trenches February 22, 2016

Keyboard Concepts Named ‘Dealer of the Year’ by Yamaha

Keyboard Concepts of Southern California has been named “Institutional Dealer of the Year” by Yamaha Corporation of America. The award was presented to the piano retailer at the 2016 NAMM in…

Christian Wissmuller
Feb 22, 2016
In the Trenches February 9, 2016

PreSonus Presents 2015 Dealer, Rep, and Distributor Awards at NAMM

The U.S. Rep of the Year award went to Lienau AV Associates, which serves the Mid-Atlantic region (Delaware, Maryland, New Jersey, NY Metro, Pennsylvania, and Virginia). Pictured: Dealer of the Year…

Christian Wissmuller
Feb 9, 2016
In the Trenches February 4, 2016

Breedlove and Bedell Give Guitars Away to Dealers

NAMM 2016 took place in Anaheim, CA, January 21 – 24. Dealers, artists, consumers, and distributors flood the convention center for four days to check out all that the music…

Christian Wissmuller
Feb 4, 2016
In the Trenches January 29, 2016

Major German retailer boosts international online offering

German retailer Music Store has invested in an upgrade to its online shopping interface to help expand its international business. The firm has upgraded to a new version of online…

Ronnie Dungan
Jan 29, 2016
In the Trenches January 24, 2016

D'Addario Receives MMR Dealers' Choice Award

D'Addario's Jim D'Addario, Brian Vance, and Peter D'Addario are handed the 2015 MMR Dealers' Choice Award for Accessory Line of the Year by MMR's Dave Jeans.

Christian Wissmuller
Jan 24, 2016
In the Trenches January 24, 2016

Yamaha Dealer of the Year Award Presented at NAMM

The Keyboard division of Yamaha Corporation of America names Music Exchange “Overall Dealer of the Year” for the second year in a row at the 2016 NAMM Show. Photo (from…

Christian Wissmuller
Jan 24, 2016
In the Trenches January 14, 2016

SLM Launches Dealer Promo: Win A Dream Vacation

St Louis Music is celebrating a very successful 2015 with a special promotion for dealers, giving away a dream vacation to five lucky winners.  “Giving back to our dealers in…

Christian Wissmuller
Jan 14, 2016
In the Trenches December 3, 2015

32nd Annual Fifty Dealer/Fifty State Review & Forecast

ALABAMA Art’s Music Shop Montgomery How did 2015 compare to 2014 for your store?Our 2015 rental season was up (over 2014) – More students signing up for band and choosing…

Christian Wissmuller
Dec 3, 2015