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In the Trenches

On-the-ground perspectives from music retail professionals.

389 Articles
Updated daily
In the Trenches September 24, 2015

23rd Annual MMR Dealers' Choice Awards now open

Every December for more than two decades, the readers of MMR have selected the top instruments and MI products across an array of categories. The Dealers’ Choice Awards honour those…

Ronnie Dungan
Sep 24, 2015
In the Trenches September 18, 2015

Thomas Blug touring UK dealers

German guitarist Thomas Blug, will be visiting the UK at the end of this month to give a series of in-store talks and live performances demonstrating the BluGuitar Amp1. Kicking off…

Ronnie Dungan
Sep 18, 2015
In the Trenches September 15, 2015

23rd Annual MMR Dealers’ Choice Awards

There is only ONE MORE DAY to cast your nomination for the Dealers' Choice Awards! Every December for more than two decades, the readers of MMR have selected the top…

Christian Wissmuller
Sep 15, 2015
In the Trenches September 15, 2015

23rd Annual MMR Dealers’ Choice Awards

Every December for more than two decades, the readers of MMR have selected the top instruments and MI products across an array of categories. The Dealers’ Choice Awards honour those…

Ronnie Dungan
Sep 15, 2015
In the Trenches September 2, 2015

New Music Shipping site boosts dealers

UK distributor Music Shipping, has a brand new website offering greater functionality for retailers and end-users alike. The new site www.musicshipping.co.uk lists the entire range of products from Music Shipping…

Ronnie Dungan
Sep 2, 2015
In the Trenches August 4, 2015

Retailer Mansons' guitar show returns

The Manson’s Guitar Show will return to the Corn Exchange Exeter on Saturday 3rd October 2015.  The event, sponsored by Rocks Organic features leading brands including Marshall, Fender, Ibanez, Orange,…

Ronnie Dungan
Aug 4, 2015
In the Trenches July 3, 2015

25th Profile of the American Music Dealer

Last year’s iteration of our yearly MI dealer count and breakdown was characterized by numbers that were, in some cases, radically different from the years immediately preceding 2014. Far more…

Christian Wissmuller
Jul 3, 2015
In the Trenches July 1, 2015

Is Customer Service a Dying Art?

We’ve talked about the return to the notion of craft in this space. Whether it’s beer or cupcakes or bacon, or Malcolm Gladwell’s 10,000 hours that musicians have been taking…

Christian Wissmuller
Jul 1, 2015
In the Trenches June 15, 2015

Cymatic Audio Goes Direct for Sales to U.S. Retailers

Cymatic Audio, effective immediately, has created its own North American distribution channel. Industry veteran Tom Sailor has been appointed as their head of operations and sales and marketing for North…

Christian Wissmuller
Jun 15, 2015
In the Trenches June 10, 2015

Huge expansion for UK retailer

Long-established Newcastle retailer JG Windows is currently undergoing a huge expansion which it says will make it one of the UK’s destination music stores and possibly the country’s largest.  The…

Ronnie Dungan
Jun 10, 2015
In the Trenches June 3, 2015

UK drum dealer wins hearing...hearing

The owner of a Scottish music shop has been awarded £17,000 in costs after a customer took him to court claiming she had developed tinnitus because he crashed a cymbal near her…

Ronnie Dungan
Jun 3, 2015