Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review

In the Trenches

On-the-ground perspectives from music retail professionals.

389 Articles
Updated daily
In the Trenches June 27, 2023

NAMM Launches Top 100 Dealer Awards

NAMM’s retail members are now welcome to submit their successful ideas, new innovations and best practices for the annual Top 100 Dealer Awards. Returning for its 13th year, the awards…

Christian Wissmuller
Jun 27, 2023
In the Trenches June 6, 2023

Dealer Survey: Keyboard Cases

Whether lugging the instrument to practice, a gig, or the recording studio all keyboard players need cases to provide reliable, portable protection for their gear. We poll over 400 MI…

Christian Wissmuller
Jun 6, 2023
In the Trenches May 5, 2023

MMR Dealer Survey: Woodwind Mouthpieces

We invite you to participate in this month's MI retailer survey on the subject of Woodwind Mouthpieces. If this topic pertains to your business model, please take a few moments…

Christian Wissmuller
May 5, 2023
In the Trenches May 2, 2023

Dealer Survey: Woodwind Mouthpieces

It’s the component of single-reed woodwind instruments that connects - literally - with the player. In the June issue of MMR, we reach out to MI retailers to learn what…

Christian Wissmuller
May 2, 2023
In the Trenches March 19, 2023

MMR Dealer Survey: USB Microphones

We invite you to participate in our next MI Dealer Survey -- this month on the topic of USB Microphones. If this subject relates to your retail business, please take…

Christian Wissmuller
Mar 19, 2023
In the Trenches January 11, 2023

MMR Dealer Survey: Cymbals

We welcome you to participate in this month's MI retailer survey on the topic of drum cymbals. If this subject is of relevance to your business, please take a few…

Christian Wissmuller
Jan 11, 2023
In the Trenches December 18, 2022

MMR Dealer Survey: Trumpet Mouthpieces

We invite you to take part in our next MI retailer survey on the subject of trumpet mouthpieces. If this topic is of relevance to your business, please take a few…

Christian Wissmuller
Dec 18, 2022
In the Trenches December 3, 2022

30th Annual Dealers’ Choice Awards

Product of the Year: Allen & Heath Avantis V1.2 This “Product of the Year” win for Allen & Heath marks the fifth year in a row that the company’s line…

Christian Wissmuller
Dec 3, 2022
In the Trenches November 1, 2022

The 2022 Dealers' Choice Awards - Vote Now!

We invite all current MMR subscribers to make their selections for the 30th Annual Dealers' Choice Awards. Only individuals with active subscriptions to Musical Merchandise Review are eligible to participate in the voting process. Share your…

Christian Wissmuller
Nov 1, 2022