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In the Trenches

On-the-ground perspectives from music retail professionals.

389 Articles
Updated daily
In the Trenches April 6, 2022

PRS Guitars Awards the Top Dealers of 2021

Every year, PRS Guitars recognizes the top retailers in America, and the world, for outstanding sales of PRS Guitars products. Awards are given to independent, chain, and online retailers who…

Christian Wissmuller
Apr 6, 2022
In the Trenches March 31, 2022

D’Addario Spotlights Playback Program Dealer Russo Music

In 2016, D’Addario launched Playback, the world-leading string-recycling program, partnered with global recycling organization, Terracycle. Since the launch, the Playback program has recycled over 8 million instrument strings. Part of…

Christian Wissmuller
Mar 31, 2022
In the Trenches March 23, 2022

MMR Dealer Survey: Stage Monitors/Wedges

We invite you to participate in our next MI Retailer Survey, appearing in the April 2022 issue of MMR on the topic of Stage Monitors/Wedges. If this subject of relevance…

Christian Wissmuller
Mar 23, 2022
In the Trenches February 27, 2022

MMR Dealer Survey: Coated Guitar and Bass Strings

We invite you to participate in our next MI retailer survey – this month on the topic of Coated Guitar and Bass Strings. If this subject is of relevance to…

Christian Wissmuller
Feb 27, 2022
In the Trenches January 20, 2022

MMR Dealer Survey: Percussion Mallets

We invite our subscribers to participate in the next MMR survey on the topic of percussion mallets. If this topic is of relevance to your business, please share your thoughts by clicking…

Christian Wissmuller
Jan 20, 2022
In the Trenches December 22, 2021

MMR January Dealer Survey: Metronomes

If you're a dealer who'd like to share your thoughts on the topic of metronomes, please click here - we'd love to hear from you!

Christian Wissmuller
Dec 22, 2021
In the Trenches December 13, 2021

29th Annual Dealers’ Choice Awards

Product of the Year: Allen & Heath Avantis With a fourth consecutive lap around the winner’s circle for Allen & Heath’s wildly popular mixers, it’s looking more and more like a…

Christian Wissmuller
Dec 13, 2021
In the Trenches November 13, 2021

Let Your Voice be Heard! MMR Retailer Survey: Studio Monitors

The December 2021 issue of MMR will feature a Dealer Survey on the subject of Studio Monitors. If that market segment is relevant to your MI retail business, please click here to share your…

Christian Wissmuller
Nov 13, 2021
In the Trenches October 16, 2021

Take Part in this Month's MMR Dealer Survey!

How are drum stick sales for your MI retail operation this year? What brands and types of sticks are really connecting with players in 2021? Share your insight with your…

Christian Wissmuller
Oct 16, 2021