Sweetwater Surpasses 100 Million YouTube Views
Sweetwater recently surpassed 100 million views on its YouTube channel, with subscribers to the channel now exceeding 137,000.
MMR Industry Record
Music Products Industry Archive
Search and browse MMR’s music products industry reporting timeline, connecting companies, people, products, NAMM coverage and market developments across the digital archive.
15,471 matching published stories
'Musikmesse Insider' to Continue at 2017 Gathering
Once again in 2017, Messe Frankfurt is inviting qualified musical-instrument retailers to register for the “Musikmesse Insider” customer programme.
Guitarist’s are Taking the Ernie Ball Paradigm Challenge
Over the course of the past few months, Ernie Ball has been offering guitarists the opportunity – and challenge – to beta-test their new Paradigm strings. Among those who tried…
Ernie Ball extends St Vincent line
Ernie Ball Music Man has expanded its St. Vincent signature guitar line with new colour options and features.
Musikmesse Insider programme returns
This year's Musikmesse will again be running the Musikmesse Insider customer programme for qualified musical-instrument retailers.
Shure Promotes Skof to VP and CFO
Shure Incorporated has promoted Bruce Skof to vice president and chief financial officer.
On-Stage Donates NAMM Booth Products to Harmony Project
On-Stage donated an array of music products and accessories to Harmony Project of Los Angeles, California. On-Stage is a Connecticut-based, family-owned business with a long history of supporting charities, community programs,…
Julia Fischer Joins D’Addario Orchestral Artist Roster
D’Addario adds German violinist Julia Fischer to their Orchestral artist roster.
New radio mics from Sennheiser
Sennheiser has launched new frequency variants of its evolution wireless ew 300 G3 and ew 500 G3 radio microphones.
Tanglewood freezes Crossroads price
Tanglewood has announced a total price freeze on its Crossroads guitar series.
Jam Industries Names Mack Ashly Audio CEO
Jim Mack has joined the Ashly Audio team in Webster, New York as CEO. He will help expand business in existing markets and forge paths into new markets that leverage…
D’Addario Foundation Awards 107 Music Education Grants
The D’Addario Foundation, a 503(c) nonprofit that is a global leader in finding, funding, and partnering with transformative music education organizations, has announced the results of its first two grant…
Hamer brand returns
KMC has relaunched boutique guitar line Hamer, with a range of six re-issued models.
DigiTech launches cab emulator box
DigiTech has launched its new CabDryVR Speaker Cabinet IR (Impulse Response) effect pedal.
Radial jumps on Pedaltrain
Radial Engineering's full line of guitar pedals can now be found in Pedaltrain's component library for their online pedal board planner.
Zed signs Ortega exclusive
Burgeoning UK distributor Zed Music Distribution, has now added exclusive UK distribution of Ortega’s range of guitars and other instruments to its growing range.
Busy ISE for Audio-Technica
Audio-Technica is to debut two new Dante-enabled ceiling-mount microphone solutions at ISE 2017, expanding its existing line of network audio microphones.
New Ernie Ball guitar straps
Ernie Ball has expanded its range of guitar straps with new Neoprene and leather lines.
Sennheiser XS Wireless Employed in Ellen’s Stardust Diner
Ellen’s Stardust Diner is renowned for its Broadway-themed decor, retro 1950’s decor and singing waitstaff. Recently, the diner upgraded its audio system, opting for Sennheiser’s XS Wireless System.
Ashly NX-Series Multi-Mode Amplifiers Installed in NYC Irish Pub
Located near Madison Square Garden and Penn Station, Stout has been a post-game and post-work staple for Midtown New Yorkers for over a decade. Recently, NYC’s Starview Satellite replaced the…
Larrivee Guitars 50th Anniversary
Jean Larrivee Guitars announced the company’s “Appreciation Celebration” of its landmark 50th Anniversary, all through 2017.
Gig Gear LLC and Media Integration Partner for Distribution of Gig Gloves in Japan
NY based manufacturer Gig Gear™ LLC and Tokyo based distributor Media Integration have announced that effective immediately, Media Integration will be the distributor of Gig Gloves for the nation of Japan.
RCF Announces New Manufacturer Representation in Western U.S.
RCF announced new representation in the western section of United States. The Marshank Group has been assigned to represent Southern California, Nevada, and Arizona. AM Pro Audio has been assigned…
Justin Preston Balances Roland NAMM Exhibit With Chauvet Professional
Officially, NAMM 2017 ended on Sunday January 22, but Roland is keeping its NAMM launches and celebrity stage appearances alive with an extensive social media campaign, featuring 360 VR streaming.…
Ernie Ball guarantees new Paradigm range
Ernie Ball is about to launch its first-ever string range with a guarantee against breakage or rust.
R&M launches 'active' PowerWire cable range
R&M Tone Technology has launched its new PowerWire line of patented active guitar cables, which it says act like active pickups on a guitar.
Mojotone adds new P90 Quiet Coil
Mojotone has announced the latest addition to its Quiet Coil pick-up line with the launch of the ’56 Quiet Coil P-90.
Danley UK and Neuron Pro Audio at UK Winter Gathering
Local A/V integration and live sound company Neuron Pro Audio delivered sound at Manchester, UK’s Winter Gathering by using a collection ofDanley Sound Labsloudspeakers and subwoofers.
Reverb.com Introduces Reverb Sites
Reverb.com introduced Reverb Sites, a service created to help sellers better promote their music gear business online.
Trust Network saluted with NAMM Milestone
Long-running industry consultant Brendan Murray received a Milestone Award at the recent NAMM show, marking his 25 years in the business.
ROLI boosts Seaboard software package
ROLI has increased the package of software available with its Seaboard spongy keyboard instrument.
Korg bundles VTX amps
Vox VTX modelling amps are now available with the VFS-5 5-way foot controller as a special bundle.
Flea backs GHS on world tour
The Red Hot Chili Peppers’ bass player, Flea, is using the GHS Flea Signature Bass Boomers and Rocktron’s MIDI Mate on the band's ongoing The Getaway, world tour.
Leenman Honored at She Rocks Awards
Tracy E. Leenman, owner of Musical Innovations of Greenville, South Carolina, has been named winner of the 2017 She Rocks Enterprise Award by the Women’s International Music Network (WiMN).
Roland Launches Sheet Music Promo For LX, HP, and GP Pianos
Roland has announced the details of a new campaign in collaboration with Sheet Music Direct, the world’s premier digital sheet music retailer.
Lorenz Acquires WMCR
The Lorenz Corporation has announced that effective immediately, they have acquired the print music company WMCR LLC (Word Music & Church Resources).
Hanna Joins D’Addario & Co. Global Sales Team
D’Addario has appointed Devin M. Hanna as vice president of Global Sales, reporting directly to John D’Addario III, president of D’Addario & Company Inc.
Studio Instrument Rentals Celebrates 50th Anniversary
Studio Instrument Rentals, better known as SIR, is celebrating its 50th anniversary throughout 2017. The company was formed in 1967 when founders Ken Berry and Dolph Rempp rented out a…
B&M adds Worldwind distribution
Barnes & Mullins has bolstered its brass and woodwind range, signing a new distribution agreement with UK-based Worldwind Music.
REPORT: NAMM numbers up 13 per cent
The world’s music products industry gathered in Anaheim, California last week for the annual NAMM Show, and with it, the symphonic harmonies of the industry could be heard echoing across the campus…